Integrated Audience

80K

Website Audience

76k

Newsletter Audience

36k

Brand Overview

Bioscience Technology serves the life science audience. Comprised primarily of lab managers, research scientists, and university professors, these high level biological researchers work in a variety of fields, including academic, government, pharmaceutical, biotechnology, private and contract research organizations, medical schools, hospitals, and industrial and forensic labs.

 

Market Overview

Within a Growing Market, Life Scientists Continue to Strive for Efficient Research

Life scientists are high-level researchers dealing with biological research methods as they work to understand all aspects of human health and disease and to develop new therapeutics and diagnostics. They need to stay on top of news, new products, technologies, and techniques for the advancement of their research. These researchers tend to work on projects that can best be described as pre-clinical.

Life scientists today are concerned with finding ways to conduct research more efficiently, learning about new applications for existing tools, as well as finding out about the latest product offerings. They want to hear about the latest discoveries and research trends and need to know about regulatory issues.

The total life science R&D spending in the United States in anticipated to grow 2.4% and reach $85 billion in 2014. This is following a 2012 decline and a slight growth of 1.2% projected for 2013. The total biotech R&D spending in the U.S. will approach $11.4 billion in 2014, a growth of 7.3 percent in 2014.

Content Focus

Bioscience Technology is a 100% digital brand. Our communication vehicles are formatted to allow for optimal viewing on mobile devices and tablets – crucial in today’s hand-held, devicedriven society. As an all digital product, Bioscience Technology has increased its volume of editorial content significantly, which has made us a resource that life science professionals can turn to every day for the information they need to stay on top of cutting-edge news, products, technology, and techniques.

Integrated Audience

Bioscience Technology connects you with a market-leading audience of MVPD engineers and engineering managers. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Bioscience Technology engages engineers and engineering managers in the multichannel video programming distributor market daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Website

The Online Connection to Life Science Researchers

Bioscience Technology’s website provides news, exclusive articles, and information on new products and technologies, videos, and more with continuous updates every day for life science research professionals who are responsible for more than 1.3 million page views and 1.1 million visits per year.

Newsletters

Bioscience Technology’s daily enewsletter reaches more than 35,500 opt-in subscribers and provides up to date news, exclusive articles and new product information. Your ad/message will appear for five days, Monday – Friday, and will link directly to your site giving buyers access to more information about your company’s products and services. You will receive highly-profiled lead information including full contact details of those readers that clicked on your ad the week after your ad appeared.

Bioscience Technology’s Breaking News deploys to full newsletter subsciber list within hours of breaking news being announced.  Exclusive Monthly Leaderboard Sponsorship – $3,000 (net). Includes four consecutive deployments.

Bioscience Technology’s Tech Insider covers the latest in technology used in the life science lab. Mailed every other Wednesday, each enewsletter features a mix of the latest applications, news, and product releases for a specific technology. Topics covered include liquid handling, microscopy, PCR, and more.

Pack a one-two punch with exposure in Bioscience Technology ’s enewsletters and on www.biosciencetechnology.com. Ask about a combined program that will increase your market visibility.

New Responsive Design

Currently, 41% of email is opened on mobile devices.* Bioscience Technology ’s new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (June 2013).

Custom Marketing Solutions

Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Bioscience Technology will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts – Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Bioscience Technology subscribers as you build excitement with your opportunity- specific message.

Video – Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

Remarketing – Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’retrying to find the right customers and restrict it in other less important locales.

Digital Supplements – Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.

White Papers – The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research – Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints – Reprints of online Bioscience Technology features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals – Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Rates

Contact your Bioscience Technology representative for rates and information on custom and integrated marketing programs.

Website

PositionRate
Leaderboard (728x90) $50 CPM
Expandable Leaderboard (728x90, expands to 728x180) $60 CPM
Wallpaper Ad $125 CPM
Peel Back (100x100, opens to 500x500) $85 CPM
Pencil Pushdown (970x30, opens to 970x418) $100 CPM
Sponsored Product (up to 50 words of text, plus 75x75 image) $40 CPM
Boombox (300x250) $50 CPM
Expandable Boombox (300x250, expands to 500x250) $60 CPM
Rich Media Boombox (300x250) $50 CPM
Tower (160x600) $45 CPM
Expandable Tower (160x600, expands to 300x600) $55 CPM
Run-of-Site Jumbo Tower (300x600) $55 CPM
Billboard Ad 620x300 (appears on all secondary pages) $68 CPM
Roadblock $2,500 month or $625/week

Newsletters

PositionRate
Bioscience Technology Daily  
Premium Leaderboard
(600x100, converts to 300x50 for mobile display)
$2,950/week
TOC Premium Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$2,950/week
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$2,000/week
In-Line Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$2,000/week
Tech Insider  
Premium Leaderboard
(600x100, converts to 300x50 for mobile display)
$2,000
TOC Premium Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$2,000
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$1,500
In-Line Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$1,500
Breaking News  
Exclusive Premium Leaderboard
(600x100, converts to 300x50 for mobile display)
$3,000/4 deployments

E-Marketing

Contact your representative for available list selections, rates, and lead generation options.

Our Clients

Bioscience Technology works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

Contacts

"Bioscience Technology provides life science/biotechnology researchers with new product and new technology information through tools and techniques articles and specific product focused sections."

- Nick Pinto, Group Publisher

Editorial

Editorial Director

Tim Studt

973-920-7748

Editor-in-Chief

Robert Fee

973-920-7029

News Editor

Christina Smith

973-920-7162

Science Writer

Cynthia Fox

973-920-7111

Sales & Production

Group Publisher, Science & Technology

Liz Vickers

631-241-6161

Group Publisher

Nick Pinto

973-920-7745

National Sales Manager

Jordan Bender

973-920-7480

Web Production Specialist

Shannon Drury

973-920-7052

Contracts Manager

Pat Sikora

973-920-7468

Audience Development Manager

Harvey Swaine

973-920-7096

Administrative Assistant

Ana DaCosta

973-920-7126