Bioscience Technology serves the life science audience. Comprised primarily of lab managers, research scientists, and university professors, these high level biological researchers work in a variety of fields, including academic, government, pharmaceutical, biotechnology, private and contract research organizations, medical schools, hospitals, and industrial and forensic labs.
Within a Growing Market, Life Scientists Continue to Strive for Efficient Research
Life scientists are high-level researchers dealing with biological research methods as they work to understand all aspects of human health and disease and to develop new therapeutics and diagnostics. They need to stay on top of news, new products, technologies, and techniques for the advancement of their research. These researchers tend to work on projects that can best be described as pre-clinical.
Life scientists today are concerned with finding ways to conduct research more efficiently, learning about new applications for existing tools, as well as finding out about the latest product offerings. They want to hear about the latest discoveries and research trends and need to know about regulatory issues.
The total life science R&D spending in the United States in anticipated to grow 2.4% and reach $85 billion in 2014. This is following a 2012 decline and a slight growth of 1.2% projected for 2013. The total biotech R&D spending in the U.S. will approach $11.4 billion in 2014, a growth of 7.3 percent in 2014.
Bioscience Technology is a 100% digital brand. Our communication vehicles are formatted to allow for optimal viewing on mobile devices and tablets – crucial in today’s hand-held, devicedriven society. As an all digital product, Bioscience Technology has increased its volume of editorial content significantly, which has made us a resource that life science professionals can turn to every day for the information they need to stay on top of cutting-edge news, products, technology, and techniques.
Bioscience Technology connects you with a market-leading audience of MVPD engineers and engineering managers. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.
Bioscience Technology engages engineers and engineering managers in the multichannel video programming distributor market daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.
The Online Connection to Life Science Researchers
Bioscience Technology’s website provides news, exclusive articles, and information on new products and technologies, videos, and more with continuous updates every day for life science research professionals who are responsible for more than 1.3 million page views and 1.1 million visits per year.
Custom Marketing Solutions
Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Bioscience Technology will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.
E-Marketing Blasts – Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Bioscience Technology subscribers as you build excitement with your opportunity- specific message.
Video – Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.
Remarketing – Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.
Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’retrying to find the right customers and restrict it in other less important locales.
Sponsored Content Newsletters – Associate your company name and technology/ industry expertise via single-sponsored, topic-specific newsletters. Bioscience Technology can work with you to develop high-level coverage of specific technology news and trends that will reach a segmented audience of life science researchers.
Digital Supplements – Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.
White Papers – The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.
Research – Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.
Reprints – Reprints of online Bioscience Technology features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.
List Rentals – Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.
Bioscience Technology works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:
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"Bioscience Technology provides life science/biotechnology researchers with new product and new technology information through tools and techniques articles and specific product focused sections."
Sales & Production
Web Production Specialist
Audience Development Manager