Integrated Audience

78K

Website Audience

58K

Newsletter Audience

27K

Magazine Audience

18K

Brand Overview

CED provides engineers and engineering managers in the MVPD segment with news and analyses of technologies, business trends, and how the two intersect, through a multimedia variety of products that include a website, print periodical, white papers, daily newsletters, web-based news, webcasts, video news, and social media.

Market Overview

Modern MVPDs provide not only video services but also telephony, Internet access, and information technology (IT) services, through both wireline and wireless networks, for the benefit of both residential customers and for businesses of all sizes.

The MVPD market today is the result of the convergence among several once-separate service segments, in which participants are now fiercely competitive; in coming years MVPDs will occupy a nexus of ongoing convergence with consumer electronics (CE) companies, home security companies, utilities, retailers, auto makers, and other industrial segments. Engineers and engineering managers are responsible for developing and deploying the appropriate technology to meet business objectives. Long term objectives tend to be clear, but there are always multiple paths to those goals. Furthermore, in this profoundly dynamic and competitive market, short term priorities can change rapidly. Timely news and in-depth analyses are both critical for decision making.

Content Focus

Only CED brings you a dedicated staff of industry-savvy journalists to cover the emerging and perpetually changing world of broadband technology. These highly skilled scribes cover the news and uncover the trends that are driving and shaping this new world. CED is a must-read for both technical and management pros pursuing the latest in technology.

Integrated Audience

CED connects you with a market-leading audience of MVPD engineers and engineering managers. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

CED engages engineers and engineering managers in the multichannel video programming distributor market daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Website

CED’s website is a content-rich destination for news, intelligence, new products and technology, and a wealth of additional tools for communications industry professionals. Updated daily with current information by our editorial staff, www.CEDmagazine.com maintains a connection with the audience you want to reach.

Newsletters

The CED Broadband Direct newsletter delivers must-read news, features, analysis, and information on industry news, technology trends, new products, and systems. When you include your marketing message with the daily delivery of relevant editorial content, you’ll be in a position to influence qualified engineers and engineering managers at every stage of their individual projects and initiatives. 

New Responsive Design

Currently, 47% of email is opened on mobile devices.* CED’s new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (August 2013).

Magazine

Technology and Business News for MVPD Engineers and Engineering Managers

CED magazine targets an audience of more than 20,000 readers, reporting on technology and business trends, product news, in-depth technological analyses, and other industry information. For 40 years, CED has actively supported the mission-critical objectives of industry professionals, delivering authoritative information on the products, components, tools, and techniques that make a significant impact in their current and future business.

Digital Editions

Utilize these interactive publications to target pros-pects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.

Custom Marketing Solutions

Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. CED will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts – Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of CED subscribers as you build excitement with your opportunity-specific message.

Video – Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

NEW! Remarketing – Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’re trying to find the right customers and restrict it in other less important locales.

White Papers – The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research – Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints – Reprints of print and online CED features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals – Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Rates

Contact your CED representative for rates and information on custom and integrated marketing programs.

Website Rates

PositionRate
Leaderboard (728x90) $45 CPM
Expandable Leaderboard (728x90, expands to 728x180) $45 CPM
Wallpaper Ad $125 CPM
Peel Back (100x100, opens to 500x500) $45 CPM
Pencil Pushdown (970x30, opens to 970x418) $47 CPM
Sponsored Product (up to 50 words of text, plus 75x75 image) $40 CPM
Boombox (300x250) $47 CPM
Expandable Boombox (300x250, expands to 500x250) $47 CPM
Rich Media Boombox (300x250) $40 CPM
Tower (160x600) $40 CPM
Expandable Tower (160x600, expands to 300x600) $40 CPM
Run-of-Site Jumbo Tower (300x600) $40 CPM
Billboard Ad 620x300 (appears on all secondary pages) $45 CPM

Newsletters Rates

PositionRate
Broadband Direct  
Premium Leaderboard
(600x100, converts to 300x50 for mobile display)
$3,200/week
TOC Premium Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$2,600/week
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$2,000/week
In-Line Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$2,000/week

E-Marketing Rates

List SelectionRate
Full List $275/CPM

Our Clients

CED works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

Download Media Kit

Contacts

"CED is a must-read for both technical and management pros pursuing the latest in technology."

- Rhonda Rhodes, Publisher

Editorial

Editor-in-Chief

Brian Santo

503-477-6127

Senior Editor

Michael Robuck

970-964-4060

Sales & Production

President

George Fox

973-920-7035

Publisher

Rhonda Rhodes

Midwest / West Coast / Western Canada

973-920-7681

Eastern Accounts Manager

Chris Marston

Mid-Atlantic / New England / Southeast / Eastern Canada

973-920-7192

Art Director

Debbie Jorgensen

973-920-7119

Print Production Manager

Susan Frank

973-920-7158

Web Production Specialist

Margaret Sievers

973-920-7059

Contracts Manager

Pat Sikora

973-920-7468

Audience Development Manager

Gail Kirberger

973-920-7482

Administrative Assistant

Pattie Almendinger

973-920-7129