Integrated Audience

57K

Website Audience

4K

Newsletter Audience

34K

Magazine Audience

22K

Brand Overview

Chromatography Techniques reaches more than 22,000 qualified subscribers with specific involvement and purchasing authority for chromatography and spectroscopy systems, supplies, and accessories. Chromatography Techniques covers the full breadth of chromatography technologies for these separations scientists, including conventional and advanced gas, liquid, and ion chromatography systems (GC, LC, HPLC, UHPLC, IC, HPIC, TLC).

Also discussed in Chromatography Techniques are new products, technologies, materials, and coatings in chromatography column media that are associated with the new generation of advanced, ultrahigh-performance chromatography systems. Along with full-length feature descriptions of new systems and applications, each issue of Chromatography Techniques includes a unique “Column Corner,” news updates, and dozens of new product updates.

Chromatography Techniques is published in February, June, September, and December. An associated monthly newsletter, CT Express, with the latest news in the chromatography arena, has a circulation of more than 36,000 qualified subscribers.

Market Overview

Enhancements to Chromatography Systems Help Fuel Growth

Chromatography is a separation science that is used to identify materials in various types of soil, air, water, and biological samples. It is often used in conjunction with spectroscopy systems, which are used as detectors to quantify the separated chromatography samples. Chromatography is the front end of the instrument that separates a sample into its component parts and spectroscopy is the back end that quantifies those separated samples. This combination of techniques has led to the development of hybrid hyphenated systems such as LCMS, GCMS, GC-FTIR, and others. As such, spectroscopy systems are also discussed in Chromatography Techniques.

The 2013 global R&D market for chromatography and its associated spectroscopy products is forecast at about $8 billion and growing at a CAGR rate of about 4.1% through 2015. The market is split fairly uniformly between Europe, North America, and Asia. Simplification and software enhancements in these systems over the past several years have allowed researchers to more readily use them; such that most researchers are involved with chromatography/spectroscopy systems, compared to the past when there were dedicated chromatographers and spectroscopists.

Content Focus

Today’s researchers using chromatography and spectroscopy systems look to Chromatography Techniques to provide new technologies, applications, and methodologies that will help them identify and quantify components and contaminants in food, biological, forensics, agricultural, and environmental samples.

Integrated Audience

Chromatography Techniques connects you with a market-leading audience of separation scientists utilizing chromatography and spectroscopy equipment and systems in their laboratory research. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Chromatography Techniques engages separation scientists utilizing chromatography and spectroscopy equipment and systems daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Website

The Online Connection to Chromatography and Separation Science Professionals

Chromatography Techniques’ website is a content-rich destination for news, intelligence, new products and technology, and a wealth of additional tools for chromatographers and separation scientists. Updated throughout the day with current information by our editorial staff, the site maintains a continuous connection with the audience you need to reach.

Newsletters

Direct Contact With Your Best Prospects

The CT Express newsletter delivers must-read news, features, analysis, and information on emerging products, components, equipment, and systems. When you include your marketing message with the delivery of relevant editorial content, you’ll be in a position to influence qualified separation scientists at every stage of their individual projects and initiatives.

New Responsive Design

Currently, 47% of email is opened on mobile devices.* Chromatography Techniques’ new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (August 2013).

Magazine

Product News and Information for Separation Scientists

Chromatography Techniques is delivered quarterly to more than 22,000 qualified subscribers involved with chromatography and other separation sciences who are responsible for purchasing equipment. Chromatography Techniques presents articles, new products, technologies, and application notes covering gas, liquid, and ion chromatography, chemistries and columns, software, sample prep, spectroscopy, and more.

Custom Marketing Solutions

Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Chromatography Techniques will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts – Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Chromatography Techniques subscribers as you build excitement with your opportunity-specific message.

Video – Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

Remarketing – Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’re trying to find the right customers and restrict it in other less important locales.

Digital Supplements – Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.

White Papers – The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research – Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints – Reprints of print and online Chromatography Techniques features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals – Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Rates

Contact your Chromatography Techniques representative for rates and information on custom and integrated marketing programs.

Website

PositionRate
Leaderboard (728x90) $50 CPM
Expandable Leaderboard (728x90, expands to 728x180) $60 CPM
Wallpaper Ad $125 CPM
Peel Back (100x100, opens to 500x500) $50 CPM
Pencil Pushdown (970x30, opens to 970x418) $80 CPM
Sponsored Product (up to 50 words of text, plus 75x75 image) $40 CPM
Boombox (300x250) $40 CPM
Expandable Boombox (300x250, expands to 500x250) $60 CPM
Rich Media Boombox (300x250) $50 CPM
Tower (160x600) $50 CPM
Expandable Tower (160x600, expands to 300x600) $60 CPM
Run-of-Site Jumbo Tower (300x600) $60 CPM
Billboard Ad 620x300 (appears on all secondary pages) $55 CPM
Roadblock $40 CPM

Newsletters

PositionRate
CT Express  
Premium Leaderboard
(600x100, converts to 300x50 for mobile display)
$2,580/week
TOC Premium Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$2,240/week
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$2,240/week

E-Marketing

Contact your representative for available list selections, rates, and lead generation options.

 

Our Clients

Chromatography Techniques works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

Contacts

"Chromatography Techniques provides articles, new products, technologies and application notes covering gas chromatography, liquid chromatography, ion chromatography, chemistries and columns, software, sample prep, spectroscopy and much more."

- Nick Pinto, Group Publisher

Editorial

Editorial Director

Tim Studt

973-920-7748

Managing Editor

MIchelle Taylor

973-920-7113

Associate Editor

Lily Barback

973-920-7181

Sales & Production

Group Publisher, Science & Technology

Liz Vickers

631-241-6161

Group Publisher

Nick Pinto

973-920-7745

Senior Sales Manager

Irene DeVos

Mid-Atlantic, Nothwest, Europe

973-920-7187

Northeast Sales Manager

Traci Marotta

Northeast, Southwest, Asia

973-920-7182

Sales Representative

Dusty Trimmer

Midwest, Southeast, Southwest

330-995-8837

Art Director

Beverly Blake

973-920-7116

Print Production Manager

Debbie Wawzyanick

973-920-7148

Web Production Specialist

Marcel Schooler

973-920-7025

Contracts Manager

Pat Sikora

973-920-7468

Audience Development Manager

Harvey Swaine

973-920-7096

Administrative Assistant

Ana DaCosta

973-920-7126