Electronic design engineers actively seek out product news, tools, and market information, consuming it in a variety of desired formats as they build a library of design intelligence for current and future projects. With ECN, your company and products remain “top-of-mind” with these professionals through our content-rich information delivery channels.
ECN engages a global audience of design engineers, empowering them to elevate the quality and innovation of their high-level design initiatives. Respected, high-level editorial content, including daily updates on news, products, and best practices, video broadcasting, social commentary via web and email, webcasts, blog posts by editors, special contributors, and readers, and multiple design tool resources, allows these decision-makers to make informed technology purchasing decisions in the early, middle, and advanced stages of the design cycle.
Primed to Help EOEM Marketers Achieve Their Priority Objectives
The universe of electronic design engineers is driven by the need to achieve greater efficiencies throughout the design process. The pressures of reducing costs and decreasing times to market severely challenges their ability to deliver technological innovation while still remaining competitive.
As a group, electronic design engineers exhibit considerable influence over large scale purchases. They’re proactive in their search for facts and information, analyzing significant trends, technological innovation, and industry developments in the interest of making informed purchasing decisions related to their latest designs.
Gathering reliable information in a timely manner is critical to keeping their projects on schedule across different vertical sectors as they navigate through all phases of the design process. Engaging these design professionals professional with a clear message at strategic intervals – from product concept through manufacturing – is key to establishing a credible presence in today’s EOEM.
ECN has been the electronic design community’s premier source for product information, news, and sharp editorial for more than 50 years. ECN features articles for EOEM engineers working in these industries:
- Military & Aerospace
We have created the most complete, trusted information resource for the EOEM design engineer.
ECN connects you with a market-leading audience of electronic design engineers and engineering managers. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.
ECN engages electronic design engineers and engineering managers across the EOEM daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.
Online Connection to Electronic Design Engineers and Engineering Managers
Engineers ECN’s website is a content-rich destination for news, intelligence, new products and technology, and a wealth of additional tools for electronic design engineering professionals. Updated throughout the day with current information by our editorial staff, www.ECNmag.com maintains a continuous connection with the audience you need to reach. For marketers, the site offers a suite of high-visibility branding and lead generation opportunities, allowing you to connect with prospects online. Communicate your message creatively through multiple delivery channels including:
- Website sponsorships
- Innovative, interactive display ads
- Blog sponsorships
- White paper postings
- Your own customized creative delivery ideas
Solutions for EOEM Suppliers, Marketers, and the Design Engineering Community
ECN magazine targets an audience of 110,000* electronics OEM design engineers, reporting on product news, design intelligence, and industry information. For nearly 60 years, ECN has actively supported the mission-critical objectives of industry professionals, delivering authoritative information on the products, components, tools, and techniques that make a significant impact in their current and future designs.
An Influential Audience of Design Engineering Decision-Makers
- 100% buy/specify authority*
- 95% evaluating/specifying/purchasing products at any given time in the design cycle**
- 74% specify during Design Conception (phase 1)
- 78% specify during Design Development (phase 2)
- 78% specify during Prototyping (phase 3)
- 74% specify during Testing (phase 4)
- 51% specify during Manufacturing (phase 5)
*June 2013 BPA Statement. **The Dynamics of Branding in the EOEM Market.
Custom Marketing Solutions
Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. ECN will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.
E-Marketing Blasts – ECN’s exclusive E-Marketing blasts allow you to add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of ECN subscribers as you build excitement with your opportunity-specific message.
Video – Video marketing continues to become an increasingly effective online marketing tool, working alongside traditional online strategies. The benefits of video marketing are immeasurable as it informs, educates, and inspires. Use your custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content. ECN offers complete turnkey services in helping you produce your video marketing message.
Remarketing – Marketers looking to elevate brand awareness and increase their online lead gen efforts can utilize Remarketing to connect and reconnect with buyers who hold the greatest potential for purchasing their products. It can add significant value to host of initiatives, especially for product launches, rebranding and repositioning efforts, influencing market perception, correcting a market misconception, special offers, and more.
Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’retrying to find the right customers and restrict it in other less important locales.
Sponsored Content Newsletters – ECN offers a number of opportunities to associate your company name and technology/industry expertise via single- sponsored, topic-specific newsletters. ECN can work with you to develop high-level coverage of specific technology news and trends that will reach a segmented audience of electronic design engineers.
White Papers – ECN’s White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.
Research – ECN’s research services can tailor programs designed to achieve your specific objectives. Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.
Reprints – Reprints of print and online ECN features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.
List Rentals – Specialized postal, telemarketing and email lists are available to target prospects genuinely interested in your product or service, insuring the data-driven results you need to help grow your business. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.
Contact your ECN representative for rates and information on custom and integrated marketing programs.
|Leaderboard (728x90)||$70 CPM|
|Expandable Leaderboard (728x90, expands to 728x180)||$80 CPM|
|Wallpaper Ad||$125 CPM|
|Peel Back (100x100, opens to 500x500)||$85 CPM|
|Pencil Pushdown (970x30, opens to 970x418)||$100 CPM|
|Sponsored Product (up to 50 words of text, plus 75x75 image)||$75 CPM|
|Boombox (300x250)||$70 CPM|
|Expandable Boombox (300x250, expands to 500x250)||$80 CPM|
|Rich Media Boombox (300x250)||$80 CPM|
|Run-of-Site Jumbo Tower (300x600)||$80 CPM|
|Billboard Ad 620x300 (appears on all secondary pages)||$85 CPM|
|Full Page Spread||$35,970|
|Full Page Plus||$18,870|
ECN works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:
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"ECN provides its engineering readership with value-added content such as staff-written and contributed application articles, product reviews, interviews, and roundtables, creating the most complete information resource for the EOEM design engineer."
Sales & Production
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Audience Development Manager