Integrated Audience

227K

Website Audience

120K

Newsletter Audience

81K

Magazine Audience

110K

Brand Overview

Electronic design engineers actively seek out product news, tools, and market information, consuming it in a variety of desired formats as they build a library of design intelligence for current and future projects. With ECN, your company and products remain “top-of-mind” with these professionals through our content-rich information delivery channels.

ECN engages a global audience of design engineers, empowering them to elevate the quality and innovation of their high-level design initiatives. Respected, high-level editorial content, including daily updates on news, products, and best practices, video broadcasting, social commentary via web and email, webcasts, blog posts by editors, special contributors, and readers, and multiple design tool resources, allows these decision-makers to make informed technology purchasing decisions in the early, middle, and advanced stages of the design cycle.

Market Overview

Primed to Help EOEM Marketers Achieve Their Priority Objectives

The universe of electronic design engineers is driven by the need to achieve greater efficiencies throughout the design process. The pressures of reducing costs and decreasing times to market severely challenges their ability to deliver technological innovation while still remaining competitive.

As a group, electronic design engineers exhibit considerable influence over large scale purchases. They’re proactive in their search for facts and information, analyzing significant trends, technological innovation, and industry developments in the interest of making informed purchasing decisions related to their latest designs.

Gathering reliable information in a timely manner is critical to keeping their projects on schedule across different vertical sectors as they navigate through all phases of the design process. Engaging these design professionals professional with a clear message at strategic intervals – from product concept through manufacturing – is key to establishing a credible presence in today’s EOEM.

Content Focus

ECN has been the electronic design community’s premier source for product information, news, and sharp editorial for more than 50 years. ECN features articles for EOEM engineers working in these industries:

  • Automotive
  • Computing
  • Consumer
  • Industrial
  • Medical
  • Military & Aerospace
  • Power
  • Wireless

We have created the most complete, trusted information resource for the EOEM design engineer.

Integrated Audience

ECN connects you with a market-leading audience of electronic design engineers and engineering managers. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

BPA Statement

Content Calendar

ECN engages electronic design engineers and engineering managers across the EOEM daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Editorial Guidelines

ECN welcomes articles for editorial consideration in print and online. Please refer to our Editorial Guidelines for all submissions.

Website

Online Connection to Electronic Design Engineers and Engineering Managers

Engineers ECN’s website is a content-rich destination for news, intelligence, new products and technology, and a wealth of additional tools for electronic design engineering professionals. Updated throughout the day with current information by our editorial staff, www.ECNmag.com maintains a continuous connection with the audience you need to reach. For marketers, the site offers a suite of high-visibility branding and lead generation opportunities, allowing you to connect with prospects online. Communicate your message creatively through multiple delivery channels including:

  • Website sponsorships
  • Innovative, interactive display ads
  • Video
  • Remarketing
  • Blog sponsorships
  • Microsites
  • White paper postings
  • Your own customized creative delivery ideas

Newsletters

Daily Contact With Your Best Prospects

The ECN Daily and ECN LateWire newsletter deliver must-read news, features, analysis, and information on emerging products, components, equipment, and systems. When you include your marketing message with the daily delivery of relevant editorial content, you’ll be in a position to influence qualified design engineering professionals at every stage of their individual projects and initiatives.

New Responsive Design

ECN’s newsletter are designed for readability. Our new responsive design format allows for easy viewing on any mobile device. Currently, 47% of email is now opened on mobile devices.* ECN’s responsive design automatically adapts to the size of the screen on which it’s being displayed. Editorial content and advertising is presented in a readable and engaging manner for all readers. As a result, your ad message will retain its impact wherever it appears.

ECN Daily Newsletter Subscribers

  • The ECN Daily 45,000
  • ECN LateWire 35,000
  • The ECN Daily – Europe 10,000

*Source: Litmus - “Email Analytics” (August 2013).

Magazine

Solutions for EOEM Suppliers, Marketers, and the Design Engineering Community

ECN magazine targets an audience of 110,000* electronics OEM design engineers, reporting on product news, design intelligence, and industry information. For nearly 60 years, ECN has actively supported the mission-critical objectives of industry professionals, delivering authoritative information on the products, components, tools, and techniques that make a significant impact in their current and future designs.

An Influential Audience of Design Engineering Decision-Makers

  • 100% buy/specify authority*
  • 95% evaluating/specifying/purchasing products at any given time in the design cycle**
  • 74% specify during Design Conception (phase 1)
  • 78% specify during Design Development (phase 2)
  • 78% specify during Prototyping (phase 3)
  • 74% specify during Testing (phase 4)
  • 51% specify during Manufacturing (phase 5)

*June 2013 BPA Statement. **The Dynamics of Branding in the EOEM Market.

Custom Marketing Solutions

Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. ECN will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts – ECN’s exclusive E-Marketing blasts allow you to add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of ECN subscribers as you build excitement with your opportunity-specific message.

Video – Video marketing continues to become an increasingly effective online marketing tool, working alongside traditional online strategies. The benefits of video marketing are immeasurable as it informs, educates, and inspires. Use your custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content. ECN offers complete turnkey services in helping you produce your video marketing message.

Remarketing – Marketers looking to elevate brand awareness and increase their online lead gen efforts can utilize Remarketing to connect and reconnect with buyers who hold the greatest potential for purchasing their products. It can add significant value to host of initiatives, especially for product launches, rebranding and repositioning efforts, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’retrying to find the right customers and restrict it in other less important locales.

White Papers – ECN’s White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research – ECN’s research services can tailor programs designed to achieve your specific objectives. Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints – Reprints of print and online ECN features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals – Specialized postal, telemarketing and email lists are available to target prospects genuinely interested in your product or service, insuring the data-driven results you need to help grow your business. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Rates

Contact your ECN representative for rates and information on custom and integrated marketing programs.

Website Rates

PositionRate
Leaderboard (728x90) $70 CPM
Expandable Leaderboard (728x90, expands to 728x180) $80 CPM
Wallpaper Ad $125 CPM
Peel Back (100x100, opens to 500x500) $85 CPM
Pencil Pushdown (970x30, opens to 970x418) $100 CPM
Sponsored Product (up to 50 words of text, plus 75x75 image) $75 CPM
Boombox (300x250) $70 CPM
Expandable Boombox (300x250, expands to 500x250) $80 CPM
Rich Media Boombox (300x250) $80 CPM
Run-of-Site Jumbo Tower (300x600) $80 CPM
Billboard Ad 620x300 (appears on all secondary pages) $85 CPM

Newsletter Rates

PositionRate
The ECN Daily  
Leaderboard
(600x100, converts to 300x50 for mobile display)
$3,800/week
TOC In-Line Text & Graphic Ad Position #1
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$3,500/week
TOC In-Line Text & Graphic Ad Position #2
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$3,500/week
TOC Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$3,250/week
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$3,250/week
ECN LateWire  
Leaderboard
(600x100, converts to 300x50 for mobile display)
$3,500/week
TOC In-Line Text & Graphic Ad Position #1
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$3,500/week
TOC In-Line Text & Graphic Ad Position #2
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$3,250/week
TOC Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$3,000/week
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$3,000/week

E-Marketing Rates

List SelectionRate
Full List $275/CPM

Our Clients

ECN works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

Download Media Kit

Contacts

"ECN provides its engineering readership with value-added content such as staff-written and contributed application articles, product reviews, interviews, and roundtables, creating the most complete information resource for the EOEM design engineer."

- Mike Francesconi, Publisher

Editorial

Editorial Director

Beth Campbell

973-920-7082

Editor-in-Chief

David Mantey

973-920-7790

Executive Editor

Chris Warner

973-920-7041

Digital Editor

Jason Lomberg

973-920-7039

Managing Editor

Kasey Panetta

973-920-7057

Sales & Production

President

George Fox

973-920-7035

Publisher

Mike Francesconi

Texas

973-920-7742

Regional Account Manager

Tami Morrell

Southeast / Midwest / Manitoba

973-920-7757

Regional Account Manager

Pat Venezia

New England / Eastern Canada

973-920-7467

Regional Sales Manager

Twyla Sulesky

West Coast / Western Canada

973-920-7152

Senior Online Sales Director

Glen Sundin

Mid-Atlantic

973-920-7038

Print Production Manager

Connie Cole-Ford

973-920-7146

Web Production Specialist

Cole Lindstrom

973-920-7507

Audience Development Manager

Gail Kirberger

973-920-7482

Contracts Manager

Amy Onufrick

973-920-7199

Administrative Assistant

Pattie Almendinger

973-920-7129