Integrated Audience

49K

Website Audience

38K

Newsletter Audience

22K

Magazine Audience

32K

Brand Overview

Food Manufacturing offers a from-the-field perspective, keeping U.S. food processing plant managers, engineering personnel, facility maintenance professionals and other decision makers fully apprised of new product information, technology and processes.

Market Overview

The estimated 30,940 establishments that make up the $564 billion annual wholesale food and beverage processing industry demand the utmost attention to safety and quality. While niche industries such as craft beer, organic vegetables, or gluten-free offerings have risen in popularity, Food Manufacturing research has found that 82% of all production occurs at 23% of all locations. Furthermore, 19% of all establishments have 50 or more employees and control 89.4% of the market ($504 billion).

This leads to a production environment focused on larger quantities in order to offset smaller margins at most larger processing facilities. On the plant floor, solutions to lowering equipment down-time, improving line change-over rates, and avoiding disastrous quality control situations like recalls are all essential to long-term success and enterprise viability.

Content Focus

Regulatory compliance, constantly changing consumer tastes, processing efficiency, quality and safety are just a handful of the critical issues that drive the need for food and beverage manufacturers to stay informed. Food Manufacturing is the information and technology authority for the making and finishing of food and beverage products, offering a from-the-field perspective in keeping these plant managers, operations, engineering, safety, and maintenance professionals, and other key decision-makers fully apprised of new products, technology, and processes in all market sectors, including:

  • Dairy
  • Beverage
  • Bakery Goods/Snack Foods
  • Fruits/Vegetables
  • Meat, Seafood & Poultry
  • Ingredients
  • Refrigerated & Frozen
  • Cereals/Grains
  • Pet Food and others

In addition, coverage includes key production topics like safety, recalls, plant operations, sustainability, and packaging via articles, webcasts, product updates, and videos.

Today’s savvy marketers use an integrated approach to engage industry decision-makers on a daily, weekly, and monthly basis. Food Manufacturing is an industry leader in communicating with your best prospects through its daily e-newsletter and hourly updates to a robust website, www.foodmanufacturing.com, all of which complements a rich print tradition.

Integrated Audience

Food Manufacturing connects you with a market-leading audience food and beverage manufacturing industry engineers and plant managers. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Food Manufacturing engages engineers and plant managers in the food and beverage manufacturing market daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Website

The Online Connection to Food and Beverage Manufacturers

Food Manufacturing’s website is a content-rich destination for news, intelligence, new products and technology, and a wealth of additional tools for food and beverage manufacturing professionals. Updated throughout the day with current information by our editorial staff, www.foodmanufacturing.com maintains a continuous connection with the audience you need to reach.

 

Newsletters

Daily Contact With Your Best Prospects

The Today in Food Manufacturing daily newsletter delivers must-read news, features, analysis, and information on emerging products, components, equipment, and systems. When you include your marketing message with the daily delivery of relevant editorial content, you’ll be in a position to influence qualified food and beverage manufacturing professionals whenever their need for technology

New Responsive Design

Currently, 47% of email is opened on mobile devices.* Food Manufacturing’s new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (August 2013).

Magazine

Product News and Information for Food & Beverage Manufacturing Professionals

Food Manufacturing is the information and technology authority for the making and finishing of food and beverage products. Our editorial staff is dedicated to understanding the key issues of the marketplace. Every issue showcases an in-plant perspective which enables our 32,000* subscribers to employ best practices in order to operate safely, efficiently, and profitably. In additional, editorial coverage highlights new technology, expert advice, and comprehensive industry insight directly from the plant floor.

*June 2013 BPA Statement.

Digital Editions

Utilize these interactive publications to target pros- pects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.

Custom Marketing Solutions

Webcasts - Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Food Manufacturing will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts - Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Food Manufacturing subscribers as you build excitement with your opportunity-specific message.

Video - Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

Remarketing - Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’retrying to find the right customers and restrict it in other less important locales.

White Papers - The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research - Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints - Reprints of print and online Food Manufacturing features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals - Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Rates

Contact your Food Manufacturing representative for rates and information on custom and integrated marketing programs.

Website

PositionRate
Leaderboard (728x90) $47 CPM
Expandable Leaderboard (728x90, expands to 728x180) $52 CPM
Wallpaper Ad $125 CPM
Peel Back (100x100, opens to 500x500) $60 CPM
Pencil Pushdown (970x30, opens to 970x418) $52 CPM
Sponsored Product (up to 50 words of text, plus 75x75 image) $41 CPM
Boombox (300x250) $47 CPM
Expandable Boombox (300x250, expands to 500x250) $52 CPM
Rich Media Boombox (300x250) $41 CPM
Tower (160x600) $41 CPM
Expandable Tower (160x600, expands to 300x600) $52 CPM
Run-of-Site Jumbo Tower (300x600) $52 CPM
Billboard Ad 620x300 (appears on all secondary pages) $85 CPM

Newsletters

PositionRate
Today In Food Manufacturing  
Leaderboard
(600x100, converts to 300x50 for mobile display)
$1,880/week
TOC Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$1,880/week
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$1,470/week

E-Marketing

Contact your representative for available list selections, rates, and lead generation options.

Our Clients

Food Manufacturing works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

Contacts

"Food Manufacturing offers a from-the-field perspective, keeping U.S. food processing plant managers, engineering personnel, facility maintenance professionals and other decision makers fully apprised of new product information, technology and processes."

- Tom Lynch, Vice President

Editorial

Editorial Director

Jeff Reinke

973-920-7784

Editor

Jesse Osborne

973-920-7020

Associate Editor

Kari Imberg

973-920-7795

Sales & Production

General Manager

Tom Lynch

973-920-7782

Publisher

Eric Wixom

973-920-7787

National Sales Manager

Kevin Ward

East Coast & South

973-920-7194

National Sales Manager

Jim Pease

Midwest & West Coast

973-920-7774

Print Production Manager

Debbie Wawzyanick

973-920-7148

Web Production Specialist

Marcellus Schooler

973-920-7025

Art Director

Larry Corby

973-920-7118

Contracts Manager

Karen Mulrenan

973-920-7141

Audience Development Manager

Barbara Cavallaro

973-920-7477

Administrative Assistant

Ali Bartoli

973-920-7796