Integrated Audience

60K

Website Audience

40K

Newsletter Audience

26K

Magazine Audience

29K

Brand Overview

Industrial Distribution provides a complete portfolio of integrated marketing solutions with print and online products, digital magazine delivery, single and multi-sponsored enewsletters, a daily enews- letter, resource guides, and sponsored webcasts that enable you to reach and sell to these key buyers in the industrial distribution market.

Market Overview

Distributors serve a vital supply chain role. With global economic competition intensifying, the end-user customer needs short lead times, on-time delivery, and technical support. More and more, they are looking to distributors to play a crucial role in keeping their supply chains operating smoothly and effectively.

Industrial Distribution connects you to distributors – the critical link in your company’s sales success. The more distributors know your brand, the more likely they will recommend it to end-users. That’s where we come in. Through our digital magazine, enewsletters, and online products, Industrial Distribution has been delivering the information distributors need to succeed since 1911.

Content Focus

Industrial Distribution has been providing leading information to distributors for more than 100 years. Our editors are dedicated to reporting information that is valuable to industrial distributors and pro- viding marketers with a trusted platform for reaching key customers. When you market with Industrial Distribution and its online products, your message is aligned with the strongest and most trusted name in the business.

Industrial Distribution’s subscribers comprise management titles: CEO, owner, chairman, president, vice president, treasurer, general manager, operations manager, branch manager, purchasing manager/buyer, and key sales personnel, located at more than 20,000 distributor companies of all sizes.

Integrated Audience

Indutrial Distribution connects you with a market-leading audience of industrial distributors. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Industrial Distribution engages industrial distributors daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Website

The Online Connection to Industrial Distribution Professionals

Industrial Distribution’s website can help you meet your strategic marketing goals, including brand/company awareness, lead generation, traffic building, product introduction, and technological education. Let us provide your message with the exposure necessary to impact key industrial distribution professionals.

Newsletters

Daily Contact With Your Best Prospects

Industrial Distribution has been the preferred information destination for distribution management and sales for over 100 years. Our loyal readers continue to turn to us for industry news, new products, business management tips, and market reports. The tradition continues withour daily newsletter, Today In Distribution, which enables us to deliver the information ourreaders want and need in a timely and efficient format. Advertisers will have unmatched access to more than 30,000 decision-makers daily, helping you promote your products, services, and marketing message.

New Responsive Design

Currently, 47% of email is opened on mobile devices.* Industrial Distribution’s new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (August 2013).

Magazine

News and Information for Distributors

Industrial Distribution’s 30,000-plus subscribers comprise management titles: CEO, owner, chairman, president, vice president, treasurer, general manager, operations manager, branch manager, purchasing manager/buyer, and key sales personnel, located at more than 20,000 distributor companies of all sizes. Industrial Distribution’s circulation is strictly controlled, providing a superior audience with authority and buying power.

Digital Editions

Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.

Custom Marketing Solutions

Webcasts - Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Industrial Distribution will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts - Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Industrial Distribution subscribers as you build excitement with your opportunity-specific message.

Video - Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

Remarketing - Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’retrying to find the right customers and restrict it in other less important locales.

White Papers - The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research - Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints - Reprints of print and online Industrial Distribution features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rental - Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Rates

Contact your Industrial Distribution representative for rates and information on custom and integrated marketing programs.

Website Rates

PositionRate
Leaderboard (728x90) $47 CPM
Expandable Leaderboard (728x90, expands to 728x180) $52 CPM
Wallpaper Ad $125 CPM
Peel Back (100x100, opens to 500x500) $52 CPM
Pencil Pushdown (970x30, opens to 970x418) $52 CPM
Sponsored Product (up to 50 words of text, plus 75x75 image) $50 CPM
Boombox (300x250) $47 CPM
Expandable Boombox (300x250, expands to 500x250) $52 CPM
Rich Media Boombox (300x250) $70 CPM
Tower (160x600) $41 CPM
Expandable Tower (160x600, expands to 300x600) $52 CPM
Run-of-Site Jumbo Tower (300x600) $52 CPM
Billboard Ad 620x300 (appears on all secondary pages) $85 CPM

Newsletter Rates

PositionRate
Today In Distribution  
Premium Leaderboard
(600x100, converts to 300x50 for mobile display)
$2,200/week
TOC Premium Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$2,200/week
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$1,700/week

E-Marketing Rates

Contact your representative for available list selections, rates, and lead generation options.

Our Clients

Industrial Distribution works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

Contacts

"For over 100 years Industrial Distribution has been the leading source for thousands of distribution sales and management professionals as they look for the latest industry news and in-depth analysis of current distribution trends."

- Eric Wixom, Publisher

Editorial

Editorial Director

Jeff Reinke

973-920-7784

Executive Editor

Anna Wells

973-920-7786

Associate Editor

Abbigail Kriebs

973-920-7701

Sales & Production

Vice President

Tom Lynch

973-920-7782

Publisher

Eric Wixom

973-920-7787

National Sales Manager

Jon Jezo

Midwest & Western USA, Canada

973-920-7703

National Sales Manager

Megan Reed

South & East Coast USA

973-920-7713

Art Director

Eileen Whitmore

973-920-7123

Print Production Manager

Debbie Wawzyanick

973-920-7148

Web Production Specialist

Margaret Sievers

973-920-7059

Contracts Manager

Amy Onufrick

973-920-7199

Audience Development Manager

Barbara Cavallaro

973-920-7477

Administrative Assistant

Ali Bartoli

973-920-7796