Integrated Audience


Website Audience


Newsletter Audience


Magazine Audience


Brand Overview

Laboratory Equipment has the largest circulation and reaches the most lab managers and unique lab locations within our competitive set. The readers of Laboratory Equipment represent the full gamut of those working in laboratory R&D environments, with most being decision-makers with purchasing power.

Laboratory Equipment is represented in various mediums by multiple brands.,, the Lab News Daily newsletter, and LabOutlook are just some of our electronic offerings. Additional print offerings include: Chromatography Techniques, the Academic SourceGuide, the Pittcon Digest, Lab Trends & Profiles, and the annual Product Directory.

Market Overview

Research and Technology Advances Spur Market Growth

The laboratory testing and wholesale supply market is projected to break the $40 billion plateau in 2014. Additionally, the market is projected to employ nearly 160,000 professionals in more than 11,000 enterprises.

These laboratory professionals face numerous challenges when it comes to their work in the lab, whether it is upgrading to a new mass spectrometer, adhering an additional set of federal regulations, or handling budget and equipment needs. This is why Laboratory Equipment provides professionals 24/7 access to the information they need to succeed.

Laboratory Equipment delivers relevant content for every lab professional working in a laboratory today, ranging from contract research labs to basic research environments, development labs, quality assurance labs, test and measurement labs, materials labs, life science diagnostic labs, and more. Managers, directors, and supervisors can find the instrumentation, equipment, and technologies they need to take their lab and research to the next level.

As technology advances and we learn more about critical aspects of life, such as health and the environment, researchers need to be kept abreast of the newest products and technologies that could better their research – as well as the world.

Content Focus

Laboratory Equipment is an innovation-based brand covering a broad array of news, products, and technologies for lab professionals. In addition to new product information, the brand boasts topical articles, research trend data, and application-based coverage. Breaking news stories, product archives, digital editions, and reference information can be found daily in our online/electronic offerings.

Integrated Audience

Laboratory Equipment connects you with a market-leading audience of lab manager and supervisors. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Laboratory Equipment engages lab managers and supervisors daily, weekly, and monthly with relevant industry news and technology solutions, delivering this content in the formats that meet their business and professional needs.


The Online Connection to Lab Managers and Supervisors

Laboratory Equipment’s website is a content-rich destination for news, intelligence, new products and technology, and a wealth of additional tools for laboratory professionals. Updated throughout the day with current information by our editorial staff, the site maintains a continuous connection with the audience you need to reach.


Daily Contact With Your Best Prospects

Reach thousands of lab professionals directly through the Lab News Daily and LateWire newsletters. Your ad/message will appear for 5 days, Monday – Friday, and link directly to your site giving buyers access to more information about your company’s products and services. You will receive highly profiled lead information including full contact details of those readers that clicked on your ad the week after your ad appears. Pack a one-two punch with exposure in the daily newsletters and on our website where the top news stories and articles appear. Ask about a combined marketing program that will increase your market visibility.

New Responsive Design

Currently, 47% of email is opened on mobile devices.* Lab News Daily’s new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (August 2013).


Product News and Information for Lab Managers and Engineers

For 50 years, Laboratory Equipment has been the leader in providing news on the latest new products and technologies for the lab. More than 66,400* lab managers, supervisors, scientists, engineers and other laboratory professionals in nearly 46,000** labs rely on the print and electronic products of Laboratory Equipment for information about the equipment available to conduct high-performance and cost-effective scientific research.

*June 2014 BPA Statement. **Publisher’s data.

Conferences & Events

Lab Trends Conference

The Lab Trends Conference is a comprehensive two-day event focusing on key topics for today’s lab: analytical instrumentation, general lab equipment/operations, and funding. The Lab Trends Conference will offer unmatched opportunities to learn from and network with knowledgeable industry professionals who are attuned to the needs and challenges faced by researchers, scientists, and engineers. Your top prospects come to gather information regarding products and services and take that information back to their facilities.

Lab Trends’ attendees will notice and appreciate industry sponsors who support the conference. Details on sponsor benefits, exhibit tables, and other sponsorship options are available at

The 2014 Lab Trends Conference June 10-11, 2014 Bally’s – Atlantic City, NJ

Custom Marketing Solutions

Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Laboratory Equipment will work with you develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts – Laboratory Equipment's exclusive E-Marketing blasts allow you to add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Laboratory Equipment subscribers as you build excitement with your opportunity-specific message.

Video – Video marketing continues to become an increasingly effective online marketing tool, working alongside traditional online strategies. The benefits of video marketing are immeasurable as it informs, educates, and inspires. Use your custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content. Laboratory Equipment offers complete turnkey services in helping you produce your video marketing message.

Remarketing – Marketers looking to elevate brand awareness and increase their online lead gen efforts can utilize Remarketing to connect and reconnect with buyers who hold the greatest potential for purchasing their products. It can add significant value to host of initiatives, especially for product launches, rebranding and repositioning efforts, influencing market perception, correcting a market misconception, special offers, and more.

Remarketing and Website Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’re trying to find the right customers and restrict it in other less important locales.

White Papers – Laboratory Equipment’s White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research – Laboratory Equipment’s research services can tailor programs designed to achieve your specific objectives. Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints – Reprints of print and online Laboratory Equipment features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals – Specialized postal, telemarketing and email lists are available to target prospects genuinely interested in your product or service, insuring the data-driven results you need to help grow your business. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Our Clients

Laboratory Equipment works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

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"For 50 years, Laboratory Equipment has been the leader in providing news on the latest new products and technologies for the lab."

- David Madonia, General Manager


Editorial Director

Bea Riemschneider



Michelle Taylor


Associate Editor

Lily Barback


Sales & Production

General Manager

David Madonia


Regional Director of Sales

Luann Kulbashian



Regional Director of Sales

Joy Destories

DC, DE, MD, Southern NJ, PA (Philadelphia area), VA, WV


Regional Director of Sales

Traci Marotta

CT, Northern NJ, NYC/Long Island & Downstate/Albany NY


Regional Director of Sales

Greg Renaud

Western & Upstate NY, PA, Eastern Canada


Regional Director of Sales

Irene DeVos



Regional Director of Sales

Tim Kasperovich



Regional Director of Sales

Jolly Patel



Regional Director of Sales

Fred Ghilino

AZ, CA, CO, ID, MT, NM, NV, OR, UT, WA, WY, Western Canada


Web Production Specialist

Marcel Schooler


Contracts Manager

Pat Sikora


Audience Development Manager

Harvey Swaine


Administrative Assistant

Ana DaCosta