Integrated Audience

146K

Website Audience

129K

Newsletter Audience

55K

Magazine Audience

66K

Brand Overview

Laboratory Equipment has the largest circulation and reaches the most lab managers and unique lab locations within our competitive set. The readers of Laboratory Equipment represent the full gamut of those working in laboratory R&D environments, with most being decision-makers with purchasing power.

Laboratory Equipment is represented in various mediums by multiple brands. LaboratoryEquipment.com, ChromatographyTechniques.com, the Lab News Daily newsletter, and LabOutlook are just some of our electronic offerings. Additional print offerings include: Chromatography Techniques, the Academic SourceGuide, the Pittcon Digest, Lab Trends & Profiles, and the annual Product Directory.

Market Overview

Research and Technology Advances Spur Market Growth

The laboratory testing and wholesale supply market is projected to break the $40 billion plateau in 2014. Additionally, the market is projected to employ nearly 160,000 professionals in more than 11,000 enterprises.

These laboratory professionals face numerous challenges when it comes to their work in the lab, whether it is upgrading to a new mass spectrometer, adhering an additional set of federal regulations, or handling budget and equipment needs. This is why Laboratory Equipment provides professionals 24/7 access to the information they need to succeed.

Laboratory Equipment delivers relevant content for every lab professional working in a laboratory today, ranging from contract research labs to basic research environments, development labs, quality assurance labs, test and measurement labs, materials labs, life science diagnostic labs, and more. Managers, directors, and supervisors can find the instrumentation, equipment, and technologies they need to take their lab and research to the next level.

As technology advances and we learn more about critical aspects of life, such as health and the environment, researchers need to be kept abreast of the newest products and technologies that could better their research – as well as the world.

Content Focus

Laboratory Equipment is an innovation-based brand covering a broad array of news, products, and technologies for lab professionals. In addition to new product information, the brand boasts topical articles, research trend data, and application-based coverage. Breaking news stories, product archives, digital editions, and reference information can be found daily in our online/electronic offerings.

Integrated Audience

Laboratory Equipment connects you with a market-leading audience of lab manager and supervisors. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Laboratory Equipment engages lab managers and supervisors daily, weekly, and monthly with relevant industry news and technology solutions, delivering this content in the formats that meet their business and professional needs.

Website

The Online Connection to Lab Managers and Supervisors

Laboratory Equipment’s website is a content-rich destination for news, intelligence, new products and technology, and a wealth of additional tools for laboratory professionals. Updated throughout the day with current information by our editorial staff, the site maintains a continuous connection with the audience you need to reach.

Newsletters

Daily Contact With Your Best Prospects

Reach thousands of lab professionals directly through the Lab News Daily and LateWire newsletters. Your ad/message will appear for 5 days, Monday – Friday, and link directly to your site giving buyers access to more information about your company’s products and services. You will receive highly profiled lead information including full contact details of those readers that clicked on your ad the week after your ad appears. Pack a one-two punch with exposure in the daily newsletters and on our website where the top news stories and articles appear. Ask about a combined marketing program that will increase your market visibility.

New Responsive Design

Currently, 47% of email is opened on mobile devices.* Lab News Daily’s new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (August 2013).

Magazine

Product News and Information for Lab Managers and Engineers

For 50 years, Laboratory Equipment has been the leader in providing news on the latest new products and technologies for the lab. More than 66,400* lab managers, supervisors, scientists, engineers and other laboratory professionals in nearly 46,000** labs rely on the print and electronic products of Laboratory Equipment for information about the equipment available to conduct high-performance and cost-effective scientific research.

*June 2013 BPA Statement. **Publisher’s data.

Conferences & Events

Lab Trends Conference

The Lab Trends Conference is a comprehensive two-day event focusing on key topics for today’s lab: analytical instrumentation, general lab equipment/operations, and funding. The Lab Trends Conference will offer unmatched opportunities to learn from and network with knowledgeable industry professionals who are attuned to the needs and challenges faced by researchers, scientists, and engineers. Your top prospects come to gather information regarding products and services and take that information back to their facilities.

Lab Trends’ attendees will notice and appreciate industry sponsors who support the conference. Details on sponsor benefits, exhibit tables, and other sponsorship options are available at www.labtrendsconference.com.

The 2014 Lab Trends Conference June 10-11, 2014 Bally’s – Atlantic City, NJ

Custom Marketing Solutions

Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Laboratory Equipment will work with you develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts – Laboratory Equipment's exclusive E-Marketing blasts allow you to add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Laboratory Equipment subscribers as you build excitement with your opportunity-specific message.

Video – Video marketing continues to become an increasingly effective online marketing tool, working alongside traditional online strategies. The benefits of video marketing are immeasurable as it informs, educates, and inspires. Use your custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content. Laboratory Equipment offers complete turnkey services in helping you produce your video marketing message.

Remarketing – Marketers looking to elevate brand awareness and increase their online lead gen efforts can utilize Remarketing to connect and reconnect with buyers who hold the greatest potential for purchasing their products. It can add significant value to host of initiatives, especially for product launches, rebranding and repositioning efforts, influencing market perception, correcting a market misconception, special offers, and more.

Remarketing and Website Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’re trying to find the right customers and restrict it in other less important locales.

White Papers – Laboratory Equipment’s White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research – Laboratory Equipment’s research services can tailor programs designed to achieve your specific objectives. Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints – Reprints of print and online Laboratory Equipment features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals – Specialized postal, telemarketing and email lists are available to target prospects genuinely interested in your product or service, insuring the data-driven results you need to help grow your business. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Rates

Contact your Laboratory Equipment representative for rates and information on custom and integrated marketing programs.

Website

PositionRate
Leaderboard (728x90) $52 CPM
Expandable Leaderboard (728x90, expands to 728x180) $60 CPM
Wallpaper Ad $125 CPM
Peel Back (100x100, opens to 500x500) $85 CPM
Pencil Pushdown (970x30, opens to 970x418) $100 CPM
Sponsored Product (up to 50 words of text, plus 75x75 image) $50 CPM
Boombox (300x250) $50 CPM
Expandable Boombox (300x250, expands to 500x250) $60 CPM
Rich Media Boombox (300x250) $50 CPM
Tower (160x600) $50 CPM
Expandable Tower (160x600, expands to 300x600) $60 CPM
Run-of-Site Jumbo Tower (300x600) $60 CPM
Billboard Ad 620x300 (appears on all secondary pages) $85 CPM
Roadblock $4,370/month

Newsletters

PositionRate
Lab News Daily  
Leaderboard
(600x100, converts to 300x50 for mobile display)
$3,500/week
TOC In-Line Text & Graphic Ad Position #1
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$3,260/week
TOC In-Line Text & Graphic Ad Position #2
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$3,260/week
TOC Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$3,050/week
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$2,850/week
Lab News Daily LateWire  
Leaderboard
(600x100, converts to 300x50 for mobile display)
$3,500/week
TOC In-Line Text & Graphic Ad Position #1
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$3,260/week
TOC In-Line Text & Graphic Ad Position #2
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$3,260/week
TOC Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$3,050/week
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$2,850/week

E-Marketing

Contact your representative for available list selections, rates, and lead generation options.

Our Clients

Laboratory Equipment works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

Contacts

"For 50 years, Laboratory Equipment has been the leader in providing news on the latest new products and technologies for the lab."

- Nick Pinto, Group Publisher

Editorial

Editorial Director

Tim Studt

973-920-7748

Editor-in-Chief

Michelle Taylor

973-920-7113

Associate Editor

Lily Barback

973-920-7181

Sales & Production

General Manager

Louis Hillelson

973-920-7048

Senior Sales Manager

Irene DeVos

Mid-Atlantic, Northwest, Europe

973-920-7187

Regional Sales Manager

Joy Destories

Mid-Atlantic, Northwest, Europe

973-920-7112

Northeast Sales Manager

Traci Marotta

Northeast, Southwest, Asia

973-920-7182

Sales Representative

Dusty Trimmer

Midwest, Southeast, Southwest

330-995-8837

Art Director

Carol Kuchta

973-920-7093

Print Production Manager

Debbie Wawzyanick

973-920-7148

Web Production Specialist

Marcel Schooler

973-920-7025

Contracts Manager

Pat Sikora

973-920-7468

Audience Development Manager

Harvey Swaine

973-920-7096

Administrative Assistant

Ana DaCosta

973-920-7126