Integrated Audience

63K

Website Audience

31K

Newsletter Audience

44K

Brand Overview

Manufacturing Business Technology has served as a leading resource for manufacturers for the past 29 years, and its longstanding readership in the manufacturing marketplace makes it a respected source on the latest technologies these businesses need to improve.

Manufacturing Business Technology is a prime information source for decision-makers in operations, information technology, automation and the supply chain. This group of professionals are responsible for the purchase of software, IT infrastructure, automation platforms and equipment for manufacturing enterprises.

Our readership works in key manufacturing industries where the right technology decisions translate to success on the plant floor and beyond. 

Market Overview

Keeping Pace to Remain Competitive on a Global Scale

A global industrial revolution means scores of countries have joined the manufacturing playing field, competing for the ability to produce goods at the most competitive rate.

The U.S.-based manufacturing enterprise has changed dramatically over the past few decades in order to adapt to this global competition. U.S. manufacturers cannot compete on labor rates, but they can compete by leveraging available technology to produce the highest quality goods the fastest. Because of this, many look at investments in technology as a way to produce the efficiencies that allow them to compete with lower cost countries.

Besides implementing foundational improvement initiatives – such as Lean manufacturing or other best practices surrounding Continuous Improvement – high tech manufacturers look to:

  • Software and Related IT Resources: in order to standardize and document processes, remain in compliance with regulatory agencies, and access the necessary data to identify areas for improvement.
  • Automation: as a way to improve consistency, quality, and speed of production.
  • High Tech Machinery/Capital Equipment: as a competitive advantage to more manual processes that slow down production or rely on skill sets that are difficult to staff.

But in addition to the need for speed, information about the competitive landscape drives business decisions. For many, success means keeping pace with manufacturing as it adapts to its surroundings – whether that’s through better access to information around training, regulations, quality, and labor issues, or a keen understanding of product technology and market trends.

Content Focus

Some of the mission-critical issues Manufacturing Business Technology covers via its website and e-newsletters with in-depth articles, blogs and product updates include hardware and networking, ERP platforms, control systems integration, plant and network security, and software implementation.

In addition, Manufacturing Business Technology covers the basics that any manufacturer needs to operate better, like safety, compliance, labor, training, and continuous improvement. Manufacturing Business Technology’s mission is to provide its loyal readership with valuable news and information to help them work smarter, not harder.

Integrated Audience

Manufacturing Business Technology connects you with a market-leading audience of IT, operations, and management-level manufacturing professionals. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Manufacturing Business Technology engages IT, operations, and management-level manufacturing professionals daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Website

The Online Connection to IT, Operations, and Executives in Manufacturing

Manufacturing Business Technology’s website is a content-rich destination for news, intelligence, new products and technology, and a wealth of additional tools for IT, operations, and executives in manufacturing. Updated throughout the day with current information by our editorial staff, www.MBTmag.com maintains a continuous connection with the audience you need to reach.

Newsletters

Daily Contact With Your Best Prospects

The Manufacturing Business Technology e-newsletter delivers mustread news, features, analysis, and information on emerging products, components, equipment, and systems. When you include your marketing message with the daily delivery of relevant editorial content, you’ll be in a position to influence qualified manufacturing personnel at every stage of the buying process.

New Responsive Design

Currently, 47% of email is opened on mobile devices.* Manufacturing Business Technology s new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (August 2013).

Custom Marketing Solutions

Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Manufacturing Business Technology will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts – Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Manufacturing Business Technology subscribers as you build excitement with your opportunity-specific message.

Video – Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

Remarketing – Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’re trying to find the right customers and restrict it in other less important locales.

White Papers – The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry

Research – Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints – Reprints of online Manufacturing Business Technology features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals – Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Rates

Contact your Manufacturing Business Technology representative for rates and information on custom and integrated marketing programs.

Website

PositionRate
Leaderboard (728x90) $55 CPM
Expandable Leaderboard (728x90, expands to 728x180) $70 CPM
Wallpaper Ad $125 CPM
Peel Back (100x100, opens to 500x500) $85 CPM
Pencil Pushdown (970x30, opens to 970x418) $100 CPM
Sponsored Product (up to 50 words of text, plus 75x75 image) $50 CPM
Boombox (300x250) $55 CPM
Expandable Boombox (300x250, expands to 500x250) $70 CPM
Rich Media Boombox (300x250) $70 CPM
Tower (160x600) $55 CPM
Expandable Tower (160x600, expands to 300x600) $70 CPM
Run-of-Site Jumbo Tower (300x600) $70 CPM
Billboard Ad 620x300 (appears on all secondary pages) $85 CPM

Newsletters

PositionRate
Premium Leaderboard
(600x100, converts to 300x50 for mobile display)
$2,300/week
TOC Premium Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$2,300/week
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$1,800/week

E-Marketing

Contact your representative for available list selections, rates, and lead generation options.

Our Clients

Manufacturing Business Technology works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

Contacts

"Manufacturing Business Technology is a prime information source for decision-makers in operations, information technology, automation and the supply chain."

- Tom Lynch, General Manager

Editorial

Editorial Director

Jeff Reinke

973-920-7784

Executive Editor

Anna Wells

973-920-7786

Associate Editor

Jon Minnick

973-920-7781

Sales & Production

General Manager

Tom Lynch

973-920-7782

National Sales Manager

Danielle Oleston

973-920-7776

Web Production Specialist

Cole Lindstrom

973-920-7507

Contracts Manager

Amy Onufrick

973-920-7199

Audience Development Manager

Barbara Cavallaro

973-920-7477

Administrative Assistant

Ali Bartoli

973-920-7796