Integrated Audience

62K

Website Audience

40K

Newsletter Audience

20K

Magazine Audience

36K

Brand Overview

Medical device design engineers and corporate management are seeking critical market information, news, and technologies through a variety of desired formats in an effort to build their development “toolbox” for current and future projects. With Medical Design Technology your company and products remains “top-of-mind” with these professionals through our content-rich information delivery channels.

 

Market Overview

A Market Fueled by Dual Purchasing Decision-Makers

Medical device design engineers and corporate management are motivated by an ever challenging product development environment. The emphasis on a rapid time-to-market and cost controls, mixed with strict regulatory oversight from the FDA, creates the need to realize greater efficiency in this competitive $120.4 billion market*.

As each group has direct influence over purchasing decisions, they are interested in discovering innovative technologies, market trends, and industry developments that could enhance their latest projects. Equipped with this information, they are able to better select the products and services needed for development challenges.

Securing reliable information quickly can help ensure product launch success. With adversity at each step, both design engineers and corporate management are seeking strategic partners upon whom they can rely for support. Engaging these professionals with a clear message at strategic intervals is key to establishing a credible presence in the industry.

Content Focus

Medical Design Technology engages an audience of design engineering and corporate management professionals, empowering them to elevate the quality and innovation of their development initiatives. Respected, high-level editorial content, including daily updates on news, products, and best practices; video broadcasting; webcasts; blog posts by editors, special contributors, and readers; and multiple design tool resources, enables these decision-makers to generate informed technology purchasing decisions in the early, middle, and advanced stages of the design cycle.

Integrated Audience

Medical Design Technology connects you with a market-leading audience of medical device design and engineering professionals. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Medical Design Technology engages medical device design and engineering professionals daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Editorial Guidelines

Medical Design Technology welcomes articles for editorial consideration in print and online. Please refer to our Editorial Guidelines for all submissions.

Website

Medical Design Technology’s website – www.MDTmag.com – offers you even more opportunities to get your message in front of key customers and prospects. With impactful rich media units and remarketing opportunities, Medical Design Technology has created an environment designed to increase exposure, drive traffic to your site and ultimately lead to sales. With more than 800,000 page views and 583,000 visits per year, the site provides the most powerful medical device manufacturing resource available online. Content is updated daily and includes news, articles, product information, and a functional online buyers guide.

Newsletters

Daily Contact With Your Best Prospects

Reach thousands of opt-in subscribers through the Medical Design Technology “Daily” (morning) and Medical Design Technology “Today” (afternoon) eMail newsletters. Your ad sponsorship will appear for 5 days (Monday through Friday), and will link directly to your site giving buyers access to more information about your company’s products and services.

The “Today” afternoon eMail newsletter will feature a targeted application focus every Tuesday and Thursday, enabling sponsors to advertise when the editorial content creates a perfect fit.

Advertisers in the morning or afternoon eMail newsletters will receive highly-profiled lead information including full contact details of those readers that clicked on your ad the week after your ad appeared!

New Responsive Design

Currently, 47% of email is opened on mobile devices.* Medical Design Technology’s new responsive design enewsletter format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (August 2013).

Magazine

Medical Design Technology magazine reaches more than 36,000* design engineers, corporate management, research and development professionals, and other important members of the medical device industry, each qualified by job function, business, and industry. Our website expands on that group to offer content and value to any member of the medical device design/manufacturing industry.

With Medical Design Technology, your marketing message is delivered to prospects that are actively engaged in locating technologies to design and manufacture all different types of medical device/diagnostic devices at every stage of the design cycle. They are your primary customers and top prospects for developing new business in this market.

*June 2013 BPA Statement.

Custom Marketing Solutions

Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Medical Design Technology will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts – Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Medical Design Technology subscribers as you build excitement with your opportunity-specific message.

Video – Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

Remarketing – Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’retrying to find the right customers and restrict it in other less important locales.

White Papers – The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research – Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints – Reprints of print and online Medical Design Technology features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals – Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Our Clients

Medical Design Technology works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

Download Media Kit

Contacts

"MDT keeps the medical device manufacturing industry up to date with the latest developments in this growing and increasingly competitive field."

- Tim Owczarzak, Publisher

Editorial

Editorial Director

David Mantey

973-920-7790

Editor-in-Chief

Sean Fenske

973-920-7054

Associate Editor

Melissa Barnes

973-920-7716

Sales & Production

General Manager

Nick Pinto

973-920-7745

Publisher

Tim Owczarzak

Western Canada/West Coast, IA, WI, MN, IL

973-920-7747

Regional Account Manager

Stacey Morris

Eastern Canada/Mid-Atlantic, Northeast, Southeast, AR, IN, LA, MI, OH, OK

973-920-7034

Print Production Manager

Connie Cole

973-920-7146

Web Production Specialist

Matt Cassidy

973-920-7063

Contracts Manager

Amy Onufrick

973-920-7199

Audience Development Manager

Gail Kirberger

973-920-7482

Administrative Assistant

Pattie Almendinger

973-920-7129