Integrated Audience

145K

Website Audience

110K

Newsletter Audience

70K

Magazine Audience

80K

Brand Overview

For more than 60 years, Product Design & Development has provided design engineers with the information they need to be successful. Our readers have come to depend on the information presented, not only to stay abreast of all the developments important to their work, but also as a primary resource when selecting components for specific design challenges.

Product Design & Development ‘s mission is to furnish comprehensive coverage of new technologies, trends, systems, materials, and components that design engineers require in order to assemble their build lists, complete their design projects, and reach production more quickly.

Market Overview

Design engineers have direct involvement in the specification and development of new products. They continue to hold increasing influence on the bill of materials and play a critical role in new prototype development, as well as the ongoing success and improvement of existing product portfolios.

On a daily basis, the design engineer is tasked with navigating through an increased workload laid upon a leaner staff to continuously control costs and improve time-to-market. Each day, design engineers are faced with the demands of an ongoing education as it pertains to new products, technologies, training, and skills; increasing product efficiency; and designing for manufacture.

The design engineer must stay informed and thus requires a reliable source of information to help limit the number of prototype iterations, prevent scope/feature creep, and ensure appropriate component specification. It is crucial to interact with design engineers and offer the information they seek on a daily basis, using the multiple mediums they have come to demand in the new age of media.

Content Focus

Product-focused content, a condensed informational format, and a unique data delivery scheme are all by-products of our readers’ need to streamline time-to-market processes in terms of both time and money.

Product Design & Development delivers product, technology, and application information for both industrial and consumer applications. It’s designed to include a wide range of information in an easy-to-use, quick and hard-hitting format that allows the busy design engineer to view, read, select, and move forward.

Integrated Audience

Product Design & Development connects you with a market-leading audience of design engineers. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Product Design & Development engages design engineers daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Editorial Guidelines

Product Design & Development accepts contributed content for its website, newsletters, and print publications on topics related to design engineering.

Website

Product Design & Development's highly-trafficked website allows you to reach decision-makers in your target audience while they’re actively seeking news and information that will impact their latest designs. As a result, Product Design & Development can help meet your strategic marketing goals, including brand/company awareness, lead generation, traffic building, product introduction, and technological education.

Newsletters

The Product Design & Development Design Daily and Design Daily 2.0 newsletters deliver the latest, news, products, and technologies to design engineering professionals every day. Editorial features provide an expand- ed social connection through the use of videos, blogging, and user feedback along with daily news, emerging technology and universal application information to help design engineers improve their design process. A crucial new asset to Product Design & Development's go-to-market content strategy is the surging PD&D TV channel, which is home to three original new web series that have proved popular with a growing readership that demands multimedia content.

New Responsive Design

Currently, 47% of email is opened on mobile devices.* Product Design & Development's new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (August 2013).

Magazine

Product Design & Development's circulation concentrates on those segments that continue to exhibit growth, giving you a presence where your advertising can do the most good. In addition to a more refined target market, Product Design & Development is strategically directed to locations with more than 20 employees. By focusing on larger facilities, your message reaches locations where spending is higher and more frequent.

Coverage of design engineering professionals in larger facilities, as well as hot growth markets, make Product Design & Development the best choice to cost-effectively reach your target audience.

Digital Editions

Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.

Custom Marketing Solutions

Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Product Design & Development will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts – Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Product Design & Development subscribers as you build excitement with your opportunity-specific message.

Video – Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

Remarketing – Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’retrying to find the right customers and restrict it in other less important locales.

White Papers – The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research – Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints – Reprints of print and online Product Design & Development features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals – Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Other Custom Marketing Solutions - Product Design & Development offers multiple custom marketing solutions designed to complement your total marketing communications program. Our offerings include a wide range of services and opportunities that can help position your company as a thought leader, educate a targeted audience of industry decision-makers, and generate sales leads.

Rates

Contact your Product Design & Development representative for rates and information on custom and integrated marketing programs.

Website

PositionRate
Leaderboard (728x90) $55 CPM
Expandable Leaderboard (728x90, expands to 728x180) $70 CPM
Wallpaper Ad $125 CPM
Peel Back (100x100, opens to 500x500) $85 CPM
Pencil Pushdown (970x30, opens to 970x418) $100 CPM
Sponsored Product (up to 50 words of text, plus 75x75 image) $50 CPM
Boombox (300x250) $55 CPM
Expandable Boombox (300x250, expands to 500x250) $70 CPM
Rich Media Boombox (300x250) $70 CPM
Tower (160x600) $55 CPM
Expandable Tower (160x600, expands to 300x600) $70 CPM
Run-of-Site Jumbo Tower (300x600) $70 CPM
Billboard Ad 620x300 (appears on all secondary pages) $85 CPM

Newsletters

PositionRate
Product Design & Development Daily  
Premium Leaderboard
(600x100, converts to 300x50 for mobile display)
$3,165/week
TOC Premium Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$2,875/week
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$2,300/week
Design Daily 2.0  
Pemium Leaderboard
(600x100, converts to 300x50 for mobile display)
$3,165/week
TOC PremiumBoombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$2,875/week
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$2,300/week

E-Marketing

List SelectionRate
Full List $275/CPM

Our Clients

Product Design & Development works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

Contacts

"PD&D’s mission is to furnish comprehensive coverage of new technologies, trends, systems, materials and components that design engineers require in order to assemble their build lists, complete their design projects and reach production more quickly."

- Christina Schmidt, Publisher

Editorial

Editorial Director

David Mantey

973-920-7790

Editor

Melissa Fassbender

973-920-7785

Associate Editor

Kaylie Duffy

973-920-7771

Sales & Production

General Manager

Nick Pinto

973-920-7745

Publisher

Christina Schmidt

Western States & Western Canada

973-920-7791

Sales Manager

Alex Stormoen

East Coast & Eastern Canada

973-920-7711

Print Production Manager

Mary Jean Jones

973-920-7151

Web Production Specialist

Ryan Ojibway

973-920-7772

Contracts Manager

Karen Mulrenan

973-920-7141

Audience Development Manager

Gail Kirberger

973-920-7482

Administrative Assistant

Ali Bartoli

973-920-7796