Integrated Audience

71K

Website Audience

62K

Newsletter Audience

23K

Magazine Audience

51K

Brand Overview

Scientific Computing’s readers drive the purchase of technical software and IT-related products and technologies. Their objective: to bring the most technologically advanced software and computer systems into their organizations. They are constantly striving to keep abreast of the latest new technologies and new scientific and technical computing products in order to identify the right products, solutions and vendors for their business applications.

These scientists, researchers, managers, corporate-level executives, and other technical professionals specify and buy informatics and IT solutions for their organizations. They’re proactive in their search for facts and information in a variety of formats, analyzing significant trends, technological innovation, and industry developments in the interest of making informed purchasing decisions.

Your company and products remain “top-of-mind” with these professionals through Scientific Computing’s content-rich information delivery channels, empowering them to elevate the quality and innovation of their high-level computing initiatives. Respected, high-level editorial content – including Scientific Computing and HPC Source interactive e-magazines; NewsWire daily e-newsletter; www.ScientificComputing.com; professionally planned educational webcasts; and custom publishing supplements – allows these decision-makers to make informed technology purchasing decisions in the early, middle, and advanced stages of the buying process.

Market Overview

Achieving Greater Efficiency and Throughput Critical to Success

The global community of scientific computing professionals is driven by the need to achieve greater efficiencies and throughput with scientific and engineering applications and related technologies. These professionals are seeking information about the latest applications, best practices and strategies that can aid in advancing research and delivering quality results better, faster and cheaper. Critical topic areas include high performance computing, informatics, data analysis, integration and big data.

The scientific computing market is comprised of a horizontal cross-section of the scientific and engineering marketplace, with key areas of focus on:

  • Pharmaceuticals/biotechnology
  • Chemicals/petroleum
  • Electrical/electronic
  • Government and university research centers

Keeping abreast of the latest new technologies and new products involving scientific and technical computing is critical, and scientific computing professionals are proactive in their search for unbiased and objective information on products and suppliers obtained from a variety of print and online media sources. As a group, they are making major software and hardware purchasing decisions and investments for mission-critical applications, in many cases for large numbers of users in multiple locations. Gathering reliable information in a timely manner, and learning about new techniques and applications that apply to their work, is critical to finding the right products, solutions and vendors for their business applications.

Content Focus

Scientific Computing covers the new products, services, and technologies that are available to science professionals. The print publication reaches professionals and other important members of the industry, each qualified by job function, business, and industry. The website expands on that group to offer content and value to any member of the medical device design/manufacturing industry.

Integrated Audience

Scientific Computing connects you with a market-leading audience of engineers and scientific computing professionals. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Scientific Computing engages engineering and scientific computing professionals daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Website

The Online Connection to Scientific/Technical Computing Professionals

With more than 432,000 visits per year, Scientific Computing's website provides news, exclusive articles, information on new products and technologies, on demand webcasts, and more updated every day.

Newsletters

Daily Contact With Your Best Prospects

Scientific Computing’s daily enewsletter, NewsWire, delivers must-read news, exclusive expert features, analysis and information on emerging products and technologies. When you include your marketing message with the daily delivery of relevant editorial content, you’ll be in a position to influence qualified scientific computing professionals at every stage of their individual projects and initiatives. You will receive highly-profiled lead information including contact details of those readers that clicked on your ad the week after your ad appeared.

New Responsive Design

Currently, 47% of email is opened on mobile devices.* Scientific Computing’s new responsive design format allows for easy viewing on mobile devices, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (August 2013).

Digital Editions

Scientific Computing/HPC Source Digital Edition

Effective Exposure and Response That Converts to Sales

Now in its 30th year, Scientific Computing provides focused coverage of software and related technologies for the scientific and engineering communities, highlighting the latest applications, best practices, and strategies that can aid in advancing research and delivering quality results better, faster, and cheaper. With a target audience of 51,000, key coverage areas include high performance computing, informatics, data analysis, integration, and big data.

Custom Marketing Solutions

Webcasts - Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Scientific Computing will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts - Scientific Computing's exclusive E-Marketing blasts allow you to add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Scientific Computing subscribers as you build excitement with your opportunity-specific message.

Video - Video marketing continues to become an increasingly effective online marketing tool, working alongside traditional online strategies. The benefits of video marketing are immeasurable as it informs, educates, and inspires. Use your custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content. Scientific Computing offers complete turnkey services in helping you produce your video marketing message.

Remarketing - Marketers looking to elevate brand awareness and increase their online lead gen efforts can utilize Remarketing to connect and reconnect with buyers who hold the greatest potential for purchasing their products. It can add significant value to host of initiatives, especially for product launches, rebranding and repositioning efforts, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’re trying to find the right customers and restrict it in other less important locales.

White Papers - Scientific Computing’s White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research - Scientific Computing’s research services can tailor programs designed to achieve your specific objectives. Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints - Reprints of print and online Scientific Computing features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals - Specialized postal, telemarketing and email lists are available to target prospects genuinely interested in your product or service, insuring the data-driven results you need to help grow your business. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Rates

Contact your Scientific Computing representative for rates and information on custom and integrated marketing programs.

Website

PositionRate
Leaderboard (728x90) $43 CPM
Expandable Leaderboard (728x90, expands to 728x180) $53 CPM
Wallpaper Ad $7,200/month
Peel Back (100x100, opens to 500x500) $5,000/month
Pencil Pushdown (970x30, opens to 970x418) $6,000/month
Sponsored Product (up to 50 words of text, plus 75x75 image) $38 CPM
Boombox (300x250) $43 CPM
Expandable Boombox (300x250, expands to 500x250) $53 CPM
Rich Media Boombox (300x250) $53 CPM
Tower (160x600) $35 CPM
Expandable Tower (160x600, expands to 300x600) $48 CPM
Run-of-Site Jumbo Tower (300x600) $48 CPM
Billboard Ad 620x300 (appears on all secondary pages) $68 CPM

Newsletters

PositionRate
NewsWire  
Premium Leaderboard
(600x100, converts to 300x50 for mobile display)
$2,500/week ($500/deployment)
TOC Premium Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$2,500/week ($500/deployment)
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$2,100/week ($420/deployment)
In-Line Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$2,100/week ($420/deployment)

E-Marketing

Contact your representative for available list selections, rates, and lead generation options.

 

Our Clients

Scientific Computing works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

Contacts

"Scientific Computing covers the new products, services, and technologies that are available to science professionals."

- Liz Vickers, Group Publisher

Editorial

Editorial Director

Patrice Galvin

973-920-7652

Editor-in-Chief

Suzanne Tracy

973-920-7065

Sales & Production

Group Publisher

Liz Vickers

631-241-6161

Sales Manager

Patty Grogis

973-920-7658

Art Director

Carol Kuchta

973-920-7093

Print Production Manager

Debbie Wawzyanick

973-920-7148

Web Production Specialist

Shannon Drury

973-920-7052

Contracts Manager

Pat Sikora

973-920-7468

Audience Development Manager

Harvey Swaine

973-920-7096

Administrative Assistant

Ana DaCosta

973-920-7126