Integrated Audience

222K

Website Audience

192K

Newsletter Audience

52K

Brand Overview

C-Level executives and management at wireless carriers actively seek out the latest products, technologies, and market information, consuming it in a variety of desired formats as they build a library of wireless intelligence for current and future projects.

Wireless Week is the brand that digs deeper, explains the relevance and significance of emerging industry developments and trends, and provides thoughtful insights. With Wireless Week, your products and technologies remain top of mind with these professionals through our content-rich information delivery channels.

Market Overview

The wireless telecom market is a $221 billion industry. By the end of 2013 there will be one billion 3G, 4G devices sold and that’s expected to increase to 2 billion by 2018. For the carriers, it’s all about delivering faster wireless data and in a device that continues to provide the slickest customer experience whether smartphone or tablet. Wireless is no longer isolated to voice and consumer data. It is now embedded into medical equipment, cars, and homes to create a connected world.

Wireless carriers continue to pursue their migration to LTE and continue to upgrade 3G systems. Smartphones and tablets now drive demand for more and more mobile data capacity. Overall global mobile data traffic will grow to 6.3 exabytes per month by 2015 and there will be 788 million mobile-only Internet users by 2015.

Engaging the key executive decision-makers at the wireless carriers will be vital as they continue to make buying decisions in all areas of the network.

Content Focus

In addition to daily coverage of the latest breaking news, Wireless Week offers monthly targeted features, and a number of additional products that give our audience even more in-depth coverage of the all segments of the wireless industry.

Our 24/7 coverage includes:

  • Daily news coverage of the day’s latest breaking headlines in our FirstNews enewsletter.
  • Professionally produced webcasts on a range of topics, with perspective from a variety of industry experts.
  • Sponsored Special eReports, white papers, and expert guest opinions from regular contributors.

Integrated Audience

Wireless Week connects you with a market-leading audience of C-level executives and management at wireless carriers. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Wireless Week engages C-level executives and management at wireless carriers daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Website

Wireless Week’s website is a content-rich destination for news, intelligence, and a broad view of all that is happening in wireless. The day’s news, web exclusive features, editorial blogs, white paper library, wireless videos, and eReports are all updated daily by our editors so a continuous connection is maintained with the audience you need to reach.

Newsletters

Wireless Week has been the preferred information destination for wireless executives for more than 18 years. Our loyal readers continue to turn to us for industry news, new products, business management tips, and market reports.

The tradition continues with our daily newsletter, FirstNews, which enables us to deliver the information our readers want and need in a timely and efficient format. Advertisers will have unmatched access to more than 45,000 decision-makers daily, helping you promote your products, services, and marketing message.

New Responsive Design

Currently, 47% of email is opened on mobile devices.* Wireless Week’s new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (August 2013).

Custom Marketing Solutions

Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Wireless Week will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts – Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Wireless Week subscribers as you build excitement with your opportunity-specific message.

Video – Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

Remarketing – Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’retrying to find the right customers and restrict it in other less important locales.

White Papers – The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research – Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints – Reprints of online Wireless Week features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals – Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Special Feature eReports – Utilize these communications to target prospects with a topic/application-specific message. Each report is based around a technology or hot wireless industry topic. Multi-and single sponsored opportunities are available.

Wireless Watch Newscast – The Wireless Watch Newscast is a weekly wrap- up of news filmed each Friday by our editorial staff. Position your company as an industry leader and provide incredible branding twice monthly with your sponsorship.

Rates

Contact your Wireless Week representative for rates and information on custom and integrated marketing programs.

Website

PositionRate
Leaderboard (728x90) $45 CPM
Expandable Leaderboard (728x90, expands to 728x180) $55 CPM
Wallpaper Ad $125 CPM
Peel Back (100x100, opens to 500x500) $47 CPM
Pencil Pushdown (970x30, opens to 970x418) $47 CPM
Standard Banner (468x60) $45 CPM
Sponsored Product (up to 50 words of text, plus 75x75 image) $40 CPM
Boombox (300x250) $45 CPM
Expandable Boombox (300x250, expands to 500x250) $47 CPM
Rich Media Boombox (300x250) $45 CPM
Tower (160x600) $45 CPM
Expandable Tower (160x600, expands to 300x600) $47 CPM
Run-of-Site Jumbo Tower (300x600) $45 CPM
Billboard Ad 620x300 (appears on all secondary pages) $45 CPM
IMHO $500
Guest Blog  $1,000/week
Roadblock (640x480) $1,000/week

Newsletters

PositionRate
Premium Leaderboard
(600x100, converts to 300x50 for mobile display)
$2,200/week
Premium TOC Boombox
(300 x 250 ad, 50-character/7-word headline, 200 characters or 32 words of text, and link)
$2,200/week
In-Line Text & Graphic Ad
(50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 image, and link)
$1,700/week

E-Marketing

POSITIONRATE
Full List $275/CPM

Our Clients

Wireless Week works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

Contacts

"Wireless Week provides a forum for analysis and thought leadership among wireless business professionals in this fast paced market, serving wireless carriers, enterprise users, distributors and retailers and is THE source for all wireless, all the time."

- Holly Hoffer, Publisher

Editorial

Senior Editor

Andrew Berg

973-920-7761

Associate Editor

Ben Munson

973-920-7717

Sales & Production

Publisher

Holly Hoffer

973-920-7783

National Sales Manager

Maureen Mushinsky

973-920-7788

Web Production Specialist

Margaret Sievers

973-920-7059

Contracts Manager

Karen Mulrenan

973-920-7141

Administrative Assistant

Ali Bartoli

973-920-7796

President

George Fox

973-920-7035