Advantage Business Media
For Immediate Release
Alix Paultre Named Director of Business Development for
Advantage Business Media’s Electronic/Design Group
08/13/2007 - Rockaway, NJ - Advantage Business Media, a leading business-to-business integrated media company serving the communications, design engineering, manufacturing, and scientific markets, today announced that Alix Paultre has joined the company as director of business development, focusing on new integrated opportunities in the electronic and design engineering sectors. Paultre has spent more than 20 years working at the cutting-edge of electronic technology, while spending the past decade within the electronic OEM market, most recently as executive editor of Electronic Products magazine.
“The addition of Alix in the role of director of business development will help us to bring new and exciting opportunities to our customers in the electronic OEM market,” said Nick Pinto, publisher of ECN magazine. “For the past 10 years, he has been a well-respected professional within the electronics industry. We’ll be tapping into his industry knowledge and his boundless energy to continue building upon ECN’s leadership position in the EOEM.”
Paultre started his career as an Army Radio Traffic Analyst during the Cold War on the East/West German Border in the early 1980s. His publishing resume began in 1984 in Frankfurt with Overseas! magazine, writing articles on consumer electronics, and continued with such leading trade publications as Exchange and Commissary News and The Defense Transportation Journal. He joined Electronic Products in 1998.
“I look forward to my new position at Advantage,” Alix said. “This industry is falling victim to the pessimism and uncertainty that has infected others in the environment of change and increased competition created by the internet. The fact remains that if you provide real value to the readership, your publication will also provide value to the advertisers and in turn the entire industry. I never considered web vs. print a zero-sum game. Each has its strengths, and properly deployed, build on one another to provide a palette of coverage and perspective.”
About Advantage Business Media
Advantage Business Media (www.advantagebusinessmedia.com) is a leading,
business-to-business media company with a diversified portfolio of highly
focused business magazines, e-newsletters, specialized directories,
vertical search databases, conferences, ancillary media vehicles, and
associated web-based services. Built upon a foundation of long-standing
legacy brands that date back to the former Gordon Publications, Cahners
Publishing Company and Chilton Publishing Company titles, Advantage
Business Media is dedicated to the markets that we are privileged to
serve.
Advantage Business Media reaches more than 1.2 million business professionals
involved in research & development, laboratory services, life sciences,
software development and communications, and include engineers responsible
for design, process, plant and facility management.
Contact:
Susanne Foulds
Advantage Business Media
(973) 920-7495
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