Inform, Educate, and Inspire

Video

The Power of Video Marketing

Video marketing continues to become an increasingly effective online marketing tool, working alongside traditional online strategies. The benefits of video marketing are immeasurable as it informs, educates, and inspires. Use your custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

Video Marketing is a dynamic opportunity to bring your company, products, and market expertise to life. Short presentations of your latest innovations, insightful interviews with your technology leaders, and coverage of important company events and announcements, can all extend the reach and impact of your message.

      • Video Puts a Face to Your Brand: People prefer to do business with those they know and trust. Video helps create a more meaningful connection to viewers to a much greater extent than text or images alone. And once they get to know you, you'll increase your credibility and begin to develop trust with your audience as well.
      • Video Helps Convey Complex Information More Clearly: When it comes to explaining complex ideas or information, video is oftentimes much more suited to the task than the written word. An informative demonstration on how to use a product can communicate your message more effectively than complex, in-depth instructions and specifications.
      • Video Helps Establish You as an Expert: People want to do business with people who know what they're doing. Online video provides you with the opportunity to show that you're knowledgeable in your area of expertise.

 

Customized Video Opportunities

Industry Newscast

Advantage Business Media's Industry Newscast is a 4-5 minute video segment that includes news, products, interviews, and more for a specific industry. A Newscast sponsorship takes advantage of this dynamic marketing channel and puts your name in front of an audience of industry decision-makers every week. It's a prime opportunity to increase exposure and brand awareness, while enhancing your company's profile in the market.

 

Deliverables:

        • 4- 5-minute Industry News broadcast
        • Professional green screen video capture and post-production
        • Company logo placed in the Newscast along with an audio mention of your company
        • 15-second, clickable, pre-roll video message (We can create this if you don't already have one)
        • Complete marketing package, including distribution of the Industry Newscast in our daily newsletters, prominent display on the brand website, YouTube channel posting, and delivery through our social networks

In-House Product Video

An engaging, eye-catching video to stimulate audience awareness can help set your company and product apart from the crowd. When it comes to explaining complex ideas or information, video is often more suited to the task than traditional methods. An informative demonstration on how to use a product can communicate your message more clearly and effectively than complex, in-depth instructions and specifications.

Hiring a production team to travel to your facility can be expensive, so what better way to get your video produced than by sending your product to us. Advantage Business Media's full video production studio can produce everything you need in order to convey your marketing message in a memorable fashion. Any product, large or small, can be featured in a dynamic and powerful video. Our in-house video production studio will be used to tape your professionally produced video, incorporating custom graphics, royalty free music, and any other materials you have available to tell your story. The final video is yours to keep and use for video marketing efforts.

View the video below for examples of Advantage Business Media's in-house product videos.

 

Deliverables:

        • Up to a 5-minute finished video
        • Professional video capture and post-production
        • Assistance with storyboarding and script development
        • Two video reviews to ensure that you're satisfied with the finished product
        • Full marketing packages available, including distribution in our enewsletters, websites, YouTube pages, and on our Social Media sites.
        • Final video delivered to you for your own use

Tradeshow Exclusive Video

Your tradeshow investment sets the stage for showcasing your new products and services, disseminating vital content that will resonate with your most important prospects. Considering the time, money, and effort you expend on your tradeshow investment, wouldn't it be great to increase your return on investment long after the show ends?

Advantage Business Media offers an exclusive Tradeshow Video package designed for this exact situation. Our professional production team will visit your booth and capture your exciting display for use well beyond show week. We'll produce a powerful video document customized to your specific needs. Once your video is finalized in post-production, we'll send you the finished product for your own marketing-specific use. Along with our video services, Advantage offers a full marketing delivery package to make sure prospects see your product demonstration, interview with your industry expert, and the additional capabilities your company has to offer the industry.

 

Daily Tradeshow Wrap-up Video

Industry tradeshows are the epicenter of new product introductions, industry news, keynote addresses, thought leadership, and more. Unfortunately, not everyone can make the trip. That's where Advantage Business Media's Daily Tradeshow Wrap-up Video steps in.

Each day of the show we pull together a five-minute video recap capturing the top news and highlights of the day's events. The video is fully produced and ready to view the following morning. So whether industry professionals are at the show or a thousand miles away, they won't miss news and information that's critical to their market. Sponsorship of a Daily Tradeshow Wrap-up Video is a great way to increase your branding and exposure for your message as your prospects are tuned into their industry in action.

 

Deliverables:

        • Up to a 5-minute daily video
        • Professional video capture and post production
        • Sponsor logo featured on screen for entire video
        • 15-second commercial spot within video
        • Special editorial spot within video
        • Pre- and post-show e-news announcement branded with sponsor logo
        • Daily video distribution within brand newsletters, website, and social networks
        • Daily video link available for sponsor to post and distribute

Video Web Series

Advantage Business Media's Video Web Series is a regularly scheduled production that can highlight any specific industry trend, type of product, or group of innovators. Sponsorship of Web Series is a high-profile opportunity to get your company name in front of a large industry-specific audience every week and elevate your company's image and profile. Your association with this video series will create a sustained, leadership quality image as we deliver insightful news commentary to the market.

 

Deliverables:

        • 2-3 minute weekly episodes
        • Professional green screen video capture and post-production
        • Sponsor's company logo placed in the newscast
        • Audio reference/mention of the sponsor during the newscast
        • 15-second clickable pre-roll message (Advantage can create if you do not have one available)
        • Complete marketing package including distribution of the Video Web Series in our daily newsletters, featured placement on the Advantage brand website, YouTube channel posting, and within the Advantage brand social networks

Custom Video

Video is critical to developing a complete marketing strategy, playing a key role in driving brand awareness and sales. It's the fastest growing content marketing tactic for educating, selling to, and entertaining a wider target audience.

According statistics cited by Eloqua and Brainshark, more than 85% of Internet users viewed online video in September 2012; nearly 46% of people say they'd be more likely to seek out information about a product or service after seeing it in an online video; 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (YouTube averages 4 billion hits every day).

Advantage Business Media's video production team can take on any custom project large or small to help you deliver video message in a professional manner. Set up a call with our creative team to discuss your vision on a custom video and we can develop a solution together.

 

Deliverables:

        • A custom video specific to your requirements
        • Professional video capture and post-production
        • Assistance with script development
        • Two video reviews to ensure you have exactly the final product you wish
        • Full marketing packages, including distribution through our brand enewsletters, websites, YouTube pages, and social media sites.
        • Final video delivered to you for your own use