Website & Remarketing Segmentation
What is it?
Quite simply, you can target your marketing messages on our website by location and by topic. If your marketing will resonate especially well with prospects who are interested in a specific set of editorial topics, it makes sense to focus your campaign there. Geo-targeting is useful for campaign testing, limited product launches and regional offerings.
Need more scale? Advantage can extend the same powerful audience segmentation capabilities to your campaign on our remarketing network.
Even without segmentation, Advantage Business Media's average click-thru rate on Website display ads has doubled since September of 2012. The additional relevance of display ads targeted to just the right audience segments has the potential to supercharge awareness and response for your display ad or remarketing campaign.