Integrated Audience


Website Audience


Newsletter Audience


Brand Overview

Bioscience Technology serves the life science audience. Comprised primarily of lab managers, research scientists, and university professors, these high level biological researchers work in a variety of fields, including academic, government, pharmaceutical, biotechnology, private and contract research organizations, medical schools, hospitals, and industrial and forensic labs.


Market Overview

Within a Growing Market, Life Scientists Continue to Strive for Efficient Research

Life scientists are high-level researchers dealing with biological research methods as they work to understand all aspects of human health and disease and to develop new therapeutics and diagnostics. They need to stay on top of news, new products, technologies, and techniques for the advancement of their research. These researchers tend to work on projects that can best be described as pre-clinical.

Life scientists today are concerned with finding ways to conduct research more efficiently, learning about new applications for existing tools, as well as finding out about the latest product offerings. They want to hear about the latest discoveries and research trends and need to know about regulatory issues.

The total life science R&D spending in the United States in anticipated to grow 2.4% and reach $85 billion in 2014. This is following a 2012 decline and a slight growth of 1.2% projected for 2013. The total biotech R&D spending in the U.S. will approach $11.4 billion in 2014, a growth of 7.3 percent in 2014.

Content Focus

Bioscience Technology is a 100% digital brand. Our communication vehicles are formatted to allow for optimal viewing on mobile devices and tablets – crucial in today’s hand-held, devicedriven society. As an all digital product, Bioscience Technology has increased its volume of editorial content significantly, which has made us a resource that life science professionals can turn to every day for the information they need to stay on top of cutting-edge news, products, technology, and techniques.

Integrated Audience

Bioscience Technology connects you with a market-leading audience of MVPD engineers and engineering managers. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar

Bioscience Technology engages engineers and engineering managers in the multichannel video programming distributor market daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Editorial Guidelines

Bioscience Technology welcomes articles for editorial consideration online. Please refer to our Editorial Guidelines for all submissions.


The Online Connection to Life Science Researchers

Bioscience Technology’s website provides news, exclusive articles, and information on new products and technologies, videos, and more with continuous updates every day for life science research professionals who are responsible for more than 1.3 million page views and 1.1 million visits per year.


Bioscience Technology’s daily enewsletter reaches more than 35,500 opt-in subscribers and provides up to date news, exclusive articles and new product information. Your ad/message will appear for five days, Monday – Friday, and will link directly to your site giving buyers access to more information about your company’s products and services.

Bioscience Technology’s Breaking News deploys to full newsletter subsciber list within hours of breaking news being announced. 

Bioscience Technology’s Tech Insider covers the latest in technology used in the life science lab. Mailed every other Wednesday, each enewsletter features a mix of the latest applications, news, and product releases for a specific technology. Topics covered include liquid handling, microscopy, PCR, and more.

Pack a one-two punch with exposure in Bioscience Technology ’s enewsletters and on Ask about a combined program that will increase your market visibility.

New Responsive Design

Currently, 47% of email is opened on mobile devices.* Bioscience Technology ’s new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (August 2014).

Custom Marketing Solutions

Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Bioscience Technology will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts – Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Bioscience Technology subscribers as you build excitement with your opportunity- specific message.

Video – Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

Remarketing – Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’retrying to find the right customers and restrict it in other less important locales.

Digital Supplements – Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.

White Papers – The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research – Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints – Reprints of online Bioscience Technology features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals – Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Our Clients

Bioscience Technology works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

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"Bioscience Technology provides life science/biotechnology researchers with new product and new technology information through tools and techniques articles and specific product focused sections."

- Bea Riemschneider, Editorial Director


Editorial Director

Bea Riemschneider


Associate Editor

Ryan Bushey


Associate Editor

Bevin Fletcher


Science Writer

Cynthia Fox


Sales & Production

General Manager

David Madonia


Regional Director of Sales

Luann Kulbashian



Regional Director of Sales

Joy Destories

DC, DE, MD, Southern NJ, PA (Philadelphia area), VA, WV


Regional Director of Sales

Traci Marotta

CT, Northern NJ, NYC/Long Island & Downstate/Albany NY


Regional Director of Sales

Greg Renaud

Western & Upstate NY, PA, Eastern Canada


Regional Director of Sales

Irene Devos



Regional Director of Sales

Tim Kasperovich



Regional Director of Sales

Jolly Patel



Regional Director of Sales

Fred Ghilino

AZ, CA, CO, ID, MT, NM, NV, OR, UT, WA, WY, Western Canada


Administrative Assistant

Ana DaCosta


Web Production Specialist

Marcellus Schooler


Contracts Manager

Pat Sikora


Audience Development Manager

Harvey Swaine