Chromatography Techniques reaches more than 22,000 qualified subscribers with specific involvement and purchasing authority for chromatography and spectroscopy systems, supplies, and accessories. Chromatography Techniques covers the full breadth of chromatography technologies for these separations scientists, including conventional and advanced gas, liquid, and ion chromatography systems (GC, LC, HPLC, UHPLC, IC, HPIC, TLC).
Also discussed in Chromatography Techniques are new products, technologies, materials, and coatings in chromatography column media that are associated with the new generation of advanced, ultrahigh-performance chromatography systems. Along with full-length feature descriptions of new systems and applications, each issue of Chromatography Techniques includes a unique “Column Corner,” news updates, and dozens of new product updates.
Chromatography Techniques is published in February, June, September, and December. An associated monthly newsletter, CT Express, with the latest news in the chromatography arena, has a circulation of more than 36,000 qualified subscribers.
Enhancements to Chromatography Systems Help Fuel Growth
Chromatography is a separation science that is used to identify materials in various types of soil, air, water, and biological samples. It is often used in conjunction with spectroscopy systems, which are used as detectors to quantify the separated chromatography samples. Chromatography is the front end of the instrument that separates a sample into its component parts and spectroscopy is the back end that quantifies those separated samples. This combination of techniques has led to the development of hybrid hyphenated systems such as LCMS, GCMS, GC-FTIR, and others. As such, spectroscopy systems are also discussed in Chromatography Techniques.
The 2013 global R&D market for chromatography and its associated spectroscopy products is forecast at about $8 billion and growing at a CAGR rate of about 4.1% through 2015. The market is split fairly uniformly between Europe, North America, and Asia. Simplification and software enhancements in these systems over the past several years have allowed researchers to more readily use them; such that most researchers are involved with chromatography/spectroscopy systems, compared to the past when there were dedicated chromatographers and spectroscopists.
Today’s researchers using chromatography and spectroscopy systems look to Chromatography Techniques to provide new technologies, applications, and methodologies that will help them identify and quantify components and contaminants in food, biological, forensics, agricultural, and environmental samples.
Chromatography Techniques connects you with a market-leading audience of separation scientists utilizing chromatography and spectroscopy equipment and systems in their laboratory research. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.
Chromatography Techniques engages separation scientists utilizing chromatography and spectroscopy equipment and systems daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.
The Online Connection to Chromatography and Separation Science Professionals
Chromatography Techniques’ website is a content-rich destination for news, intelligence, new products and technology, and a wealth of additional tools for chromatographers and separation scientists. Updated throughout the day with current information by our editorial staff, the site maintains a continuous connection with the audience you need to reach.
Product News and Information for Separation Scientists
Chromatography Techniques is delivered quarterly to more than 22,000 qualified subscribers involved with chromatography and other separation sciences who are responsible for purchasing equipment. Chromatography Techniques presents articles, new products, technologies, and application notes covering gas, liquid, and ion chromatography, chemistries and columns, software, sample prep, spectroscopy, and more.
Custom Marketing Solutions
Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Chromatography Techniques will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.
E-Marketing Blasts – Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Chromatography Techniques subscribers as you build excitement with your opportunity-specific message.
Video – Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.
Remarketing – Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.
Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’re trying to find the right customers and restrict it in other less important locales.
Sponsored Content Newsletters – Associate your company name and technology/ industry expertise via single-sponsored, topic-specific newsletters. Chromatography Techniques can work with you to develop high-level coverage of specific technology news and trends that will reach a segmented audience of separation scientists.
Digital Supplements – Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.
White Papers – The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.
Research – Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.
Reprints – Reprints of print and online Chromatography Techniques features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.
List Rentals – Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.
Chromatography Techniques works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:
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"Chromatography Techniques provides articles, new products, technologies and application notes covering gas chromatography, liquid chromatography, ion chromatography, chemistries and columns, software, sample prep, spectroscopy and much more."
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Regional Director of Sales
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