Drug Discovery & Development serves the pharmaceutical, biopharmaceutical, and biotechnology industries, contract research organizations, government laboratories, universities, hospitals and medical centers, and other industries within the life science marketplace. Our readers include corporate management, lab management, informatics specialists, staff scientists, research scientists, and more conducting and leading research within the drug discovery and development field.
Drug Discovery & Development is the only fully interactive brand in the market that focuses solely on ways to help pharmaceutical and biologic drug makers bring their treatments to market faster, safer, and more cost-effectively. Our digital media products, including two daily enewsletters and a robust website, keep readers up-to-date on the latest news and tools critical to their research by providing relevant and cutting-edge technology content.
Drug Discovery & Development delivers insight into the full landscape of technologies, tools, and business/regulatory strategies that help scientists and executives accelerate the pace and productivity of drug research and development.
Renewed Optimism at Home and Projected Growth Internationally
Researchers working in the life sciences market on drug discovery and development face a number of challenges including time-to-market, cost controlling, regulatory changes and product safety. Generic competition and comparative effectiveness are also big concerns. As a result, researchers need information on cutting-edge technologies, emerging trends and case studies to effectively do their job and develop drugs that will eventually come to market.
Pharmaceutical funding in the U.S. has experienced significant drops in the past two years, but is anticipated to level off in 2014. Internationally, specifically in India and China, a grow- ing middle class is demanding better healthcare resulting in increased funding and projected market growth.
U.S. pharmaceutical R&D is anticipated to remain at $36 billion in 2014, while globally, it is anticipated to grow 6.9% and reach $108 billion. Regardless of the decreased domestic funding over the past couple of years, the pharmaceutical market is still extremely large and robust.
Drug Discovery & Development delivers insight into the full landscape of technologies, tools, and business/regulatory strategies that help scientists and executives accelerate the pace and productivity of drug research and development. Articles are concise, with practical intent: to present information for day-to-day technical and business decision-making. Busy researchers read Drug Discovery & Development's Update enewsletter to stay current on news, technology, and trends. Enewsletters are delivered to your inbox daily, providing direct links to critical industry information.
Drug Discovery & Development connects you with a market-leading audience of pharmaceutical and biopharmaceutical scientists and researchers. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.
Drug Discovery & Development engages pharmaceutical and biopharmaceutical research scientists daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.
With more than 1 million page views and 770,000 visits per year, Drug Discovery & Development’s website provides original content, comprehensive news, timely product announcements, daily updates, comprehensive search engine, and indexed content that is updated constantly to ensure the most current content is easily accessible. Our CRO Directory helps researchers find the partners they need to accelerate their research. An expanded industry directory that offers opportunities for increased exposure to the market.
Custom Marketing Solutions
Webcasts - Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Drug Discovery & Development will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.
E-Marketing Blast - Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Drug Discovery & Development subscribers as you build excitement with your opportunity-specific message.
Video - Video marketing is an effective online marketing tool, working along- side traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.
Remarketing - Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.
Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’re trying to find the right customers and restrict it in other less important locales.
Sponsored Content Newsletters - Associate your company name and technology/industry expertise via single-sponsored, topic-specific newsletters. Drug Discovery & Development can work with you to develop high-level coverage of specific technology news and trends that will reach a segmented audience of drug developers.
Digital Supplements - Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.
White Papers - The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.
Research - Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.
Reprints - Reprints of online Drug Discovery & Development features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.
List Rentals - Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.
Drug Discovery & Development works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:
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"Drug Discovery & Development delivers insight into the full landscape of technologies, tools, and business/regulatory strategies that help scientists and executives accelerate the pace and productivity of drug research and development."
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