Food Manufacturing offers a from-the-field perspective, keeping U.S. food processing plant managers, engineering personnel, facility maintenance professionals and other decision makers fully apprised of new product information, technology and processes.
The estimated 30,940 establishments that make up the $564 billion annual wholesale food and beverage processing industry demand the utmost attention to safety and quality. While niche industries such as craft beer, organic vegetables, or gluten-free offerings have risen in popularity, Food Manufacturing research has found that 82% of all production occurs at 23% of all locations. Furthermore, 19% of all establishments have 50 or more employees and control 89.4% of the market ($504 billion).
This leads to a production environment focused on larger quantities in order to offset smaller margins at most larger processing facilities. On the plant floor, solutions to lowering equipment down-time, improving line change-over rates, and avoiding disastrous quality control situations like recalls are all essential to long-term success and enterprise viability.
Regulatory compliance, constantly changing consumer tastes, processing efficiency, quality and safety are just a handful of the critical issues that drive the need for food and beverage manufacturers to stay informed. Food Manufacturing is the information and technology authority for the making and finishing of food and beverage products, offering a from-the-field perspective in keeping these plant managers, operations, engineering, safety, and maintenance professionals, and other key decision-makers fully apprised of new products, technology, and processes in all market sectors, including:
- Bakery Goods/Snack Foods
- Meat, Seafood & Poultry
- Refrigerated & Frozen
- Pet Food and others
In addition, coverage includes key production topics like safety, recalls, plant operations, sustainability, and packaging via articles, webcasts, product updates, and videos.
Today’s savvy marketers use an integrated approach to engage industry decision-makers on a daily, weekly, and monthly basis. Food Manufacturing is an industry leader in communicating with your best prospects through its daily e-newsletter and hourly updates to a robust website, www.foodmanufacturing.com, all of which complements a rich print tradition.
Food Manufacturing connects you with a market-leading audience food and beverage manufacturing industry engineers and plant managers. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.
Food Manufacturing engages engineers and plant managers in the food and beverage manufacturing market daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.
The Online Connection to Food and Beverage Manufacturers
Food Manufacturing’s website is a content-rich destination for news, intelligence, new products and technology, and a wealth of additional tools for food and beverage manufacturing professionals. Updated throughout the day with current information by our editorial staff, www.foodmanufacturing.com maintains a continuous connection with the audience you need to reach.
Product News and Information for Food & Beverage Manufacturing Professionals
Food Manufacturing is the information and technology authority for the making and finishing of food and beverage products. Our editorial staff is dedicated to understanding the key issues of the marketplace. Every issue showcases an in-plant perspective which enables our 28,810* subscribers to employ best practices in order to operate safely, efficiently, and profitably. In additional, editorial coverage highlights new technology, expert advice, and comprehensive industry insight directly from the plant floor.
*Publisher's data, effective January 2016.
Utilize these interactive publications to target pros- pects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.
Custom Marketing Solutions
Webcasts - Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Food Manufacturing will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.
E-Marketing Blasts - Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Food Manufacturing subscribers as you build excitement with your opportunity-specific message.
Video - Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.
Remarketing - Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.
Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’retrying to find the right customers and restrict it in other less important locales.
Sponsored Content Newsletters - Associate your company name and technology/industry expertise via single-sponsored, topic-specific newsletters. Food Manufacturing can work with you to develop high-level coverage of specific technology news and trends that will reach a segmented audience of food and beverage manufacturing professionals.
White Papers - The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.
Research - Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.
Reprints - Reprints of print and online Food Manufacturing features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.
List Rentals - Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.
Food Manufacturing works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:
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"Food Manufacturing offers a from-the-field perspective, keeping U.S. food processing plant managers, engineering personnel, facility maintenance professionals and other decision makers fully apprised of new product information, technology and processes."
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