Laboratory Equipment has the largest circulation and reaches the most lab managers and unique lab locations within our competitive set. The readers of Laboratory Equipment represent the full gamut of those working in laboratory R&D environments, with most being decision-makers with purchasing power.
Laboratory Equipment is represented in various mediums by multiple brands. LaboratoryEquipment.com, ChromatographyTechniques.com, the Lab News Daily newsletter, and LabOutlook are just some of our electronic offerings. Additional print offerings include: Chromatography Techniques, the Academic SourceGuide, the Pittcon Digest, Lab Trends & Profiles, and the annual Product Directory.
Research and Technology Advances Spur Market Growth
The laboratory testing and wholesale supply market is projected to break the $50 billion plateau in 2015. Additionally, the market is projected to employ nearly 175,000 professionals in more than 13000 enterprises.
These laboratory professionals face numerous challenges when it comes to their work in the lab, whether it is upgrading to a new mass spectrometer, adhering an additional set of federal regulations, or handling budget and equipment needs. This is why Laboratory Equipment provides professionals 24/7 access to the information they need to succeed.
Laboratory Equipment delivers relevant content for every lab professional working in a laboratory today, ranging from contract research labs to basic research environments, development labs, quality assurance labs, test and measurement labs, materials labs, life science diagnostic labs, and more. Managers, directors, and supervisors can find the instrumentation, equipment, and technologies they need to take their lab and research to the next level.
As technology advances and we learn more about critical aspects of life, such as health and the environment, researchers need to be kept abreast of the newest products and technologies that could better their research – as well as the world.
Laboratory Equipment is an innovation-based brand covering a broad array of news, products, and technologies for lab professionals. In addition to new product information, the brand boasts topical articles, research trend data, and application-based coverage. Breaking news stories, product archives, digital editions, and reference information can be found daily in our online/electronic offerings.
Laboratory Equipment connects you with a market-leading audience of lab manager and supervisors. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.
Laboratory Equipment engages lab managers and supervisors daily, weekly, and monthly with relevant industry news and technology solutions, delivering this content in the formats that meet their business and professional needs.
The Online Connection to Lab Managers and Supervisors
Laboratory Equipment’s website is a content-rich destination for news, intelligence, new products and technology, and a wealth of additional tools for laboratory professionals. Updated throughout the day with current information by our editorial staff, the site maintains a continuous connection with the audience you need to reach.
Product News and Information for Lab Managers and Engineers
For more than 50 years, Laboratory Equipment has been the leader in providing news on the latest new products and technologies for the lab. More than 60,000* lab managers, supervisors, scientists, engineers and other laboratory professionals in nearly 46,000* labs rely on the print and electronic products of Laboratory Equipment for information about the equipment available to conduct high-performance and cost-effective scientific research.
*Publisher's data, effective January 2016.
Custom Marketing Solutions
Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. Laboratory Equipment will work with you develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.
E-Marketing Blasts – Laboratory Equipment's exclusive E-Marketing blasts allow you to add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of Laboratory Equipment subscribers as you build excitement with your opportunity-specific message.
Video – Video marketing continues to become an increasingly effective online marketing tool, working alongside traditional online strategies. The benefits of video marketing are immeasurable as it informs, educates, and inspires. Use your custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content. Laboratory Equipment offers complete turnkey services in helping you produce your video marketing message.
Remarketing – Marketers looking to elevate brand awareness and increase their online lead gen efforts can utilize Remarketing to connect and reconnect with buyers who hold the greatest potential for purchasing their products. It can add significant value to host of initiatives, especially for product launches, rebranding and repositioning efforts, influencing market perception, correcting a market misconception, special offers, and more.
Remarketing and Website Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’re trying to find the right customers and restrict it in other less important locales.
Sponsored Content Newsletters – Laboratory Equipment offers a number of opportunities to associate your company name and technology/industry expertise via single- sponsored, topic-specific newsletters. Laboratory Equipment can work with you to develop high-level coverage of specific technology news and trends that will reach a segmented audience of lab managers and supervisors.
White Papers – Laboratory Equipment’s White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.
Research – Laboratory Equipment’s research services can tailor programs designed to achieve your specific objectives. Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.
Reprints – Reprints of print and online Laboratory Equipment features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.
List Rentals – Specialized postal, telemarketing and email lists are available to target prospects genuinely interested in your product or service, insuring the data-driven results you need to help grow your business. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.
Laboratory Equipment works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:
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"For 50 years, Laboratory Equipment has been the leader in providing news on the latest new products and technologies for the lab."
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Regional Director of Sales
Regional Director of Sales
Web Production Specialist
Print Production Manager
Audience Development Manager