Brand Overview provides a complete portfolio of integrated marketing solutions with online products, digital magazine delivery, single and multi-sponsored e-newsletters, two daily newsletters, resource guides, and sponsored webcasts that enable you to reach and sell to these key buyers in the plant operations market.

Market Overview

Primed to Help Marketers Achieve Their Priority Objectives delivers to a global community the most up-to-date news, trends and opinions shaping the manufacturing landscape. Whether it’s bringing to light new regulation that might change the way you run your business, detailing broad economic trends, or showcasing the latest trends in product development – has you covered.

Our dedicated editorial staff uses numerous industry resources to keep the site constantly updated with the latest and most relevant content on all the topics, critical issues, and market sectors relevant to the manufacturing and product development marketplace. The most vital and engaging of this information is then deployed to our valued readership via our Today In Manufacturing and LateWire enewsletters.

Content Focus’s editors present targeted news and analysis about relevant topics and trends shaping specific manufacturing sectors and topics. This fresh, first-look at need-to know information has quickly become a daily “must” read for influential manufacturing executives.

Integrated Audience connects you with a market-leading audience of manufacturing executives. Our unduplicated integrated audience greatly expands your ability to establish a credible presence and influence a larger community of prospects who seek out the information and technology solutions they need through a variety of media.

Content Calendar engages manufacturing executives daily, weekly, and monthly with relevant industry news and technology solutions, delivering it in the formats that meet their business and professional needs.

Editorial Guidelines

The following Contributor Guidelines should be considered when submitting articles for review:

  • Submissions should be no more than 1,000 words.
  • Submissions should be sent as a Word Document.
  • Each submission should include the author name, title and affiliation.
  • Please include a headshot of the author.
  • Exclusive pieces will be given priority, so please let us know if your article has previously been published elsewhere.
  • Submissions should be written with an industry-wide perspective and not be promotional for any one product or company. Any promotional language will be edited.
  • We reserve the right to edit the piece as we see fit, but we’re also happy to pass on a final draft to the author before it appears on the site.
  • Because we publish new content every day, there’s no hard deadline for submission. However, we do reserve the right to publish the piece in accordance with our production cycle.


The Online Connection to Key Manufacturing Executives can help you meet your strategic marketing goals, including brand/company awareness, traffic building, product introduction and technological education. Let us provide your message with the exposure necessary to impact key manufacturing executives and other industry managers and professionals.


Daily Contact With Your Best Prospects has two daily e-newsletters, Today In Manufacturing and LateWire, each with a circulation of 80,000 subscribers. Accordingly, your company will be seen by the largest online audience in the market. Both newsletters deploy 5 times per week.

New Responsive Design

Currently, 47% of email is opened on mobile devices.*'s new responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it’s being displayed, presenting your message in an engaging, readable manner.

*Source: Litmus - “Email Analytics” (August 2014).


Custom Marketing Solutions

Webcasts – Efficient and effective, webcasts are an exceptional way to generate high quality leads while positioning your company as a thought leader and market expert. will work with you to develop custom webcast content based on your suggestions and expertise. A complete marketing program is implemented to attract a qualified audience of attendees.

E-Marketing Blasts – Add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. A personalized e-blast will educate and inform a top-level audience of subscribers as you build excitement with your opportunity- specific message.

Video – Video marketing is an effective online marketing tool, working alongside traditional web-based strategies to inform, educate, and inspire. Complete turnkey services are available to help you produce a custom video to drive brand awareness and effectively position yourself as an expert as you produce educational, informational, and thought-leadership content.

Remarketing – Elevate brand awareness and increase your online lead gen efforts with Remarketing by reconnecting with buyers who hold the greatest potential for purchasing your products. Remarketing adds significant value to a host of initiatives, including product launches, rebranding and repositioning, influencing market perception, correcting a market misconception, special offers, and more.

Website and Remarketing Segmentation – Deliver targeted marketing messages at scale to extremely focused audience segments on our websites and through our remarketing network. Segmentation is available by topic, allowing you to target an audience interested in a specific type of editorial content, and by geographical location to help you direct your message to areas where you’re trying to find the right customers and restrict it in other less important locales.

Digital Supplements – Utilize these interactive publications to target prospects with a topic/application-specific message. Each edition delivers expert commentaries, case studies, and topical coverage of a key area of technology. Multi- and single-sponsored opportunities are available.

White Papers – The White Paper Showcase is an effective way to deliver high-level content and key technical information to an audience eager to learn more from authorities on issues, technology, and trends impacting their industry.

Research – Use custom research to uncover market perceptions about your company or products, benchmark new product introductions, or measure your standing next to your competitors.

Reprints – Reprints of online features are an excellent companion piece to your own product marketing kits, spec sheets, and white papers.

List Rentals – Specialized postal, telemarketing, and email lists are available to target prospects that buy and influence the purchase of your product or service. Direct mail marketing experts are available to work with you to identify, quantify, and target prospects to propel your lead-gen initiatives.

Our Clients works with leading companies to build integrated media programs that help them achieve their high-level sales and marketing objectives. Our partners include:

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"Whether it's bringing to light new regulation that might change the way you run your business, detailing broad economic trends or showcasing the latest trends in product development, has you covered."

- Abbey Dean, Editor


Editorial Director

Andrew Berg



Abbey Dean


Sales & Production

General Manager

Todd Baker


Regional Director of Sales

Larry Maher

CT, MA, ME, NH, Western NY, RI, VT


Regional Director of Sales

Bryan Stoecker

DE, NJ, Eastern NY, PA, WV


Regional Vice President of Sales

Margie Rogers



Regional Vice President of Sales

Danielle Oleston



Regional Director of Sales

David Oleston



Regional Director of Sales

Vahe Akay



Web Production Specialist

Joshua Smith


Contracts Manager

Amy Onufrick


Audience Development Manager

Beverly Brister